Future Of Digital Marketing: Brand Communities

Web as a marketing medium is not linear anymore. It is a cross-platform maze. Brands are finding it difficult to traverse.

Most digital ecosystems are replica of each other (Premium Car Brands have exactly same digital presence). Brand Communities are the solution. It’s a business strategy which pulled Harley Davidson out of its impending bankruptcy. Vans went on to take on big boys, Nike and Adidas.

Brand Communities adopts web as its central tool. With social and mobile becoming the default state for the foreseeable future, building Brand Communities is a way forward.