How to Build a Successful Career in Digital Marketing

Richa is an experienced Digital Media Strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in integrated TV and Digital Media Strategy, Media Planning, Search Engine Marketing (SEM), SEO, Social Media Marketing, and Digital Marketing. Specialize in understanding and implementing business and branding solutions for established and new product development. She started her career with copywriting, and over a span of 12 years worked through multiple verticals of digital marketing including but not limited to creative, social media, website design, website production, digital media planning, digital strategy, and digital PR, among others. She has worked across top agencies like Group M, Publicis, and IPG media brands, and is currently leading the digital portfolio to head digital marketing for Trilegal law firm, where she takes care of their entire digital portfolio including B2B marketing for the brand.

Aditi Bhandari is a B2B marketing leader with 14+ years of experience across various industries, including Customer Experience, IT Services, and SaaS. As the Vice President of Content and Digital Marketing at Startek, she drives growth and elevates the brand image of the organization. Previously, as a Global Marketing Manager at Conduent, she successfully executed marketing strategies for the public sector, resulting in a 30% increase in lead generation and 20% revenue growth. She also briefly worked as an independent consultant where she has worked with brands/organizations like the Ministry of Home Affairs, Modi Guard, Blue Planet, and RTI International on various projects related to brand positioning, target audience analysis, and campaign planning. She excels in creating compelling messaging, designing and launching successful marketing campaigns, and utilizing marketing automation tools to generate measurable results. She is a certified digital marketer and an ABM and SEO expert and possesses extensive experience in program management, marketing automation implementation, ABM, and content strategy.

Deeksha Maudgal has worked in the digital field with globally renowned leading MNCs including Aditya Birla Group, Tata, Mahindra, Yahoo, Viacom18, and Piramal Group. She has international exposure having done an MBA in Seoul, Korea, and an exchange program at Essec Business School in Paris, France with professional experience in Reckitt Benckiser Korea as an MBA intern in the e-commerce department. Her love for digital started with a sales job at Contests2Win and has only grown with her media buying/planning & client servicing stints at Yahoo and Viacom respectively while settling into a digital marketing role for the last 10 years. Since Dec’22, you can find Deeksha’s new venture into the digital world, running her own creator page called @dudeanddudettewithsign

Kapil Nakra is a first-generation Serial Entrepreneur who has co-founded 3 ventures in the last 18 years. A graduate of IIT-Delhi, It goes without that saying that Kapil has a deep passion for Entrepreneurship and Online Marketing. He is a regular speaker at various Online Marketing conferences and events.