How to Use Analytics to Succeed as an Organisation?

Data, analytics and AI are amongst the most misunderstood terms in the industry. Per my experience, over 60% to 75% analytics investments have never seen fruition due to various factors including corporate ignorance and arrogance.

While it is cool to have an analytics function within the organisation, it is even more imperative to analyse your investments before plunging. The industry is overwhelmed with too many players and influencers. This has led to a mad rush towards analytics with little or no understanding of the building blocks of this ‘Must Have’ domain.