Introduction to Affiliate Marketing

Affiliate marketing is a mainstay of any modern digital performance campaign, if managed properly affiliate programs can lead to very profitable revenue streams. This seminar will dive into the mechanisms of building an affiliate program, driving affiliates, incentivizing and tracking them.

We will look at whether you should use networks, run your own affiliate program or outsource to a third party. We will also look at what can be done to excite affiliates and ensure that you grow a healthy community, as well as the payment models and requirements a brand needs to start an affiliate program and drive it to success.