Revolutionizing Digital Marketing with AI

Marketing Leaders from Merkle Sokrati, 3M, Uber India and VIP Industries Limited

Duration

60 Mins

Day

Mar 24 (Fri), 2023

Time

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Session Agenda

According to a study by Salesforce, 51% of marketers are already using AI in some form, and this number is expected to grow to 72% this year.

Today, marketers are using AI tools to:

Automate repetitive tasks, such as social media scheduling and email marketing which is freeing up marketers’ time to focus on more strategic activities.
Analyze customer data and identify patterns, enabling businesses to make data-driven decisions about their marketing strategies.
Improve the accuracy and effectiveness of digital advertising, by optimizing ad targeting, placement, and timing based on customer behavior and preferences.

Despite the many benefits of AI in digital marketing, there are also some potential drawbacks to consider, such as the risk of algorithmic bias and the need for careful oversight to ensure the ethical use of customer data.

In this panel discussion, we have invited senior marketers to discuss:

The ethical considerations around AI usage in marketing
The impact of AI on traditional marketing roles and functions
AI’s role in improving customer experience and engagement
AI’s impact on optimizing marketing campaigns and ROI
AI’s potential for driving creativity and innovation in marketing
Future of AI in digital marketing and emerging trends

If you are related to the marketing domain, you should not miss this discussion. We look forward to welcoming you to this discussion.

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Host & Panelists

Kunal Kapoor

“One Day or Day One. You Decide.” That’s the quote Mr. Kunal adheres to in his professional journey. With over 15 years of rich experience in Digital, Media, and Telecom domains, he has worn several hats in Marketing, Sales, Business Development, and Client Strategy. Mr. Kunal is a critical leader at Merkle Sokrati, a data-driven, technology-enabled performance marketing agency. At Merkle Sokrati, Kunal is instrumental in managing top-tier clients including, leading brands in EdTech, Retail, Consumer Durables, OTT, Health Care, and beyond. On the personal front, he aims to inspire an entire generation of digital enthusiasts towards adopting advancing roles in the digital ecosystem.

Smita Kumar

A content marketing evangelist with more than 15 years of progressive experience in content strategy, e-commerce strategy, and demand generation, Smita currently leads Marketing Technology and Regional Campaign Activation for 3M Safety and Industrial businesses in Asia. As a passionate storyteller, she thrives in her current role to bring data stories to life for 3M’s B2B businesses across the region. With past experiences in content, e-commerce, and search analytics consulting, her role entails driving continual process improvement and integrating business goals with lead-generation initiatives. Creative at heart and analytical in practice, she believes in building customer experiences that connect and drive revenue.

Ankit Agarwal

Ankit Agarwal is currently an independent growth marketing advisor & investor by the day and JPEG trader by the night. Previously, he led growth marketing for Uber India & SA and held leadership positions with some of the biggest advertising agencies, including Ogilvy & Mather and Havas Media. Always stated as a mentor rather than a boss by his colleagues, Ankit believes in empowering and motivating the team and bringing out the best in people. Ankit is an active user of Twitter and spreads knowledge about various digital-related domains via the platform.

Suyash Dongare

Having completed his Bachelor in Engineering from Mahatma Gandhi Missions College Of Engineering and Technology, Suyash started his digital marketing career with Alchemist Digital Media Solutions Inc. Since then, he has worked with companies such as XECO, iProspect, Mindshare, Redfuse, and VIP Industries. Having 13+ years of experience in the field of digital, Suyash currently heads digital marketing for VIP Industries Ltd. Apart from digital marketing, Suyash has expertise in Branding, Performance, and Digital Transformation projects and actively works on brands from FMCG, BFSI, Real Estate, Pharmaceuticals, and Direct Sales Industries.