SEO vs Paid Marketing

Marketing Leaders from GroupM, Mindshare, Adda247, Digital Vidya

How to win and dominate search results
How to pass Google Core Web Vitals
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Important SEO Trends to follow

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Duration

60 Mins

Day

Oct 14 (Fri), 2022

Time

Session Agenda

Both Organic as well as Paid traffic has their pros and cons. As Digital Marketers, we keep struggling with creating the most appropriate Digital Marketing Strategy with a mix of both types of sources.

In this Panel Discussion, we will discuss about our challenges with leading experts from Agencies and Brands Marketing Teams.

Following are some of the aspects we will try to cover in our discussion:

In every industry, there are companies with varying percentages of Organic and Paid traffic, what makes them different?
How to design the most appropriate Digital Marketing Strategy with a mix of both types of sources?
Why and When should one focus on Paid traffic and what should be your approach to generic higher ROI from Paid traffic?
Are there some quick growth hacks to scale organic traffic?
From the user intent perspective, are there any differences between the 2 types of sources? If yes, how to take care of marketing communication?

Looking forward to welcoming you to the session!

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Host & Panelists

Swapnil Sachdeva

Swapnil has been into Digital Marketing since 2010 and worked with top brands and helped them achieve their goals. while he is fan of traditional approach when it comes to Digital strategies, He loves to explore & innovate with new technologies to incorporate them to the brand's digital strategies.

Chirag Kothari

Chirag is working in Mindshare as Director, Social. He majorly looks around social listening, analytics, content thought leadership for the clients in India. Before Mindshare, He has consulted various brands across the globe with his decade long stint at Sprinklr and guest visited to colleges and trainings organized by various companies.

Sourabh Rana

Sourabh Rana is a Seasoned Digital Marketing Professional and SEO Expert having around 13 years of experience. He is specialized in increasing sales and revenue from Organic Traffic.He is one of the most renowned SEO Experts in India, a Keynote Speaker, Trainer, and SEO Consultant. He helped many start-ups and Fortune 500 companies to increase their organic traffic. Worked With Companies like NDTV, Media.net, ADDA247, LG Electronics, Fortis Healthcare, and many big brands from other industries like Finance, News, Ecommerce, Travel, Health, IT/Software, and many more.

Kapil Nakra

Kapil Nakra is a first generation Serial Entrepreneur who has co-founded 3 ventures in the last 18 years. A graduate from IIT-Delhi, It goes without that saying that Kapil has a deep passion for Entrepreneurship and Online Marketing. He is a regular speaker at various Online Marketing conferences and events.