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The session will focus on “The Third Wave of eCommerce: Global Insights”. In India we have gone through two waves of eCommerce, starting with the establishment of inventory-led businesses and now managed marketplaces. Both models have been primarily focused on providing access to online inventory and satisfactory fulfillment.
The next wave of eCommerce will require innovation around customer experiences, merchandising and marketing. In this session, we will take specific innovations, business models and companies from the US market to illustrate value drivers, and where the next set of eCommerce companies could innovate in India.
Not Sure, What to learn and how it will help you?