Three Critical C’s for Online-to-Offline (O2O) Customer Acquisition

Driven by the rapid adoption of smartphones enabling powerful new experiences on-the-go, consumers are increasingly looking for options to fulfill their buying needs in their local vicinity. For brands across business verticals with brick and mortar outlets, whether it is owned, franchised or dealers, this offers unique opportunities to leverage their offline network assets. In this webinar, Sujit Thomas Zachariah, CEO at Nifty Window, an online-to-offline customer acquisition platform used by leading brands such as Domino’s Pizza, Unilever, Harley Davidson, Decathlon, Future Group, Titan, Aditya Birla Group and Kotak Mahindra Bank shares how to leverage digital as a means to attract and acquire customers to offline stores.