Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move Economically

Travelkhana.com is the world’s first service of its kind that has stood to solve one of the basic needs of 25 million people who move about every day in Indian trains. Added to this the potential of Travelkhana’s services being available on buses/flights as well as highways.

This journey of the last 3 years has certainly not been an easy one especially when you are the first who is trying to solve a problem no one has ventured solving into ever earlier. One of the aspects that Travelkhana has had to solve has been reaching the target audience who is traveling or planning to travel. With this started the quest to manage the cost of acquiring such that long term profitability could be achieved. Over time Travelkhana has perfected the art of building highly focused marketing campaigns that can scale as well be cost-sensitive.

This webinar will be focused around some learnings from these endeavors.