Why You Should ROFL When Asked for Social Media ROI

Every social media manager faces the same problem. Management buy-in and determining social media ROI still remain obstacles for many brands that want to grow their social media presence. But where are we with social media ROI? Is anyone able to definitively link Likes to Sales? Is ROI an increase in topline or decrease in costs? Is ROI a brand value or purely monetary metric? Social media goals can vary depending on your business, market, customers and company culture.

In this webinar, Lux challenges the concepts of ROI (it is a project management term, after all!) and gives you new ways to think around this question. You will get convincing arguments to take to your management for your social media budgets.