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Are You Ready For The Mobile Mindshift?

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  • About the Webinar


    60 mins


    July 31, 2015


    9:30 am

    Who is the Speaker?

    Sanjay has been an early Internet entrepreneur, and with 15+ years of experience, at a hands-on level, he would also be one of the most experienced in this space in India.

    He co-founded his first startup,, back in 1998 and ran it for 9 years, before divesting and exiting in 2007. Then, he took up a professional career, as COO of Compare Infobase Ltd., an 800-person Internet business at that time. After around 1-1/2 years at this company, he moved on to start his new venture.

    He has now launched Social Wavelength, a social media management brand of Social PR Outsourcing Pvt. Ltd.

    Sanjay is B.E. Electrical Engg. (1985) from VJTI, Univ of Mumbai, and M.S. Electrical and Computer Engg. (1986) from the Univ of Southern California, USA. He spent the first 10 years of my career in an Electrical and Industrial Electronics manufacturing and marketing business, as a Director, before venturing into the Internet space in 1998.

    Social Wavelength is a pure-play, full-service Social Media agency, perhaps the largest of its kind, in India. With a team of 100+ persons, and upwards of 60 leading Indian brands as clients, Social Wavelength has rich experience in both of the key verticals of service it provides, viz. Social Media Marketing and Management, and Social Media Monitoring. Besides managing Social Media platforms and communities for its clients, Social Wavelength also handles media buy, application development and creating videos, and on the Monitoring side, services offered include Online Reputation Management, Social CRM, etc.


    How to Create Social Media Strategies?

    Sanjay Mehta

    Key Takeaways
    • Understanding the concept of the mobile moment
    • Mapping your consumer’s journey, and the mobile moments that are part of that journey
    • Opportunities and options for a brand to own their consumer’s mobile moments
    • The I-D-E-A cycle

    Session Agenda

    The talk about how big mobile is in India and how many millions of SIMs are there and how most people access the Internet on the mobile, are all known facts. And there is not much new to be said about this.

    However, what is important to understand and appreciate the behavioral change which can be referred to as the ‘mobile mind shift’.

    The mobile mind shift is the expectation that I can get what I want, in my immediate context and at my moment of need, from my mobile!

    This expectation leads to intuitive mobile moments – when you reach for your mobile, instinctively.

    As a brand, are you there for the consumer when that happens? Are you taking care of his intuitive mobile moment?

    What does it take to be there? Are you ready for this mobile mind-shift? That is what we will discuss in this webinar.

    Note: This webinar draws a lot of content and ideas from the book, “The Mobile Mindshift”, from Forrester Research team.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists