Happened on : April 24, 2015, 9:30 am (IST)

With the extensive use of social media, the typical customer has dramatically changed his ways of interacting with brands. He is online, talking, posting, tagging, tweeting, hunting for your brand, using social media as a hotline. And whether you like it or not, he expects a response back. It’s the age where users begin a conversation and brands must listen, acknowledge and act. It’s also the age where your customer judges you beyond your product offering. It wants assistance…on the go.

With a smart process setting, brands can be well-prepared for these ongoing conversations and build a positive brand reputation through an efficient social media customer care. Prepare for the unknown and adapt to match the situation. The channel could change, the methods could change, but your customer will always expect one thing from you – unconditional service.

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