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Brands And Customer Care – The All New Social Media Hotline

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  • About the Webinar


    60 mins


    April 24, 2015


    9:30 am

    Who is the Speaker?

    Harshita Pande Joshi Digital Vidya Trainer

    Harshita Pande is a social media professional, likes to call herself an enthusiast. She studied Communication Design from Sir J.J. Institute of Applied Art, Mumbai, started her career as a copywriter and soon found herself writing Facebook updates and tweets. The spontaneous nature of social media is what caught her attention, and she hasn’t deviated since.
    From writing for a brand, to building clear marketing strategies, Harshita has catered to the needs of the social consumer. She is known to bring a unique combination of strategic solutions through design thinking. She has played a key role in social media brand strategies, campaigning, user engagement, advertising and best methods to manage and grow online reputation. Her work portfolio includes many brands in the sector of fashion, travel, luxury, hospitality, healthcare, B2C and B2B. She has been an active Wikipedia contributor since 2010.

    Harshita Pande Joshi

    Key Takeaways
    • How brands can tackle the pressures of listening, monitoring and caring for the customer via social media channels?
    • How do we set a smooth process around it?
    • How to manage negative comments? How to build upon the positive ones? And how to avoid a crisis?

    Session Agenda

    With the extensive use of social media, the typical customer has dramatically changed his ways of interacting with brands. He is online, talking, posting, tagging, tweeting, hunting for your brand, using social media as a hotline. And whether you like it or not, he expects a response back. It’s the age where users begin a conversation and brands must listen, acknowledge and act. It’s also the age where your customer judges you beyond your product offering. It wants assistance…on the go.

    With a smart process setting, brands can be well-prepared for these ongoing conversations and build a positive brand reputation through an efficient social media customer care. Prepare for the unknown and adapt to match the situation. The channel could change, the methods could change, but your customer will always expect one thing from you – unconditional service.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists