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Online Orientation Session on

Digital Marketing beyond Facebook & Google

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  • About the Webinar

    Duration

    60 mins

    Day

    May 3, 2019

    Time

    3:00 pm

    Who is the Speaker?

    Vikas Chawla is the Co-Founder of India’s leading digital marketing agency, Social Beat and India's Largest Influencer Marketing Network, Influencer.in. He is a member of the Facebook India SME Council, recognized as Top 100 Digital Marketers by Paul Writer/Pluralsight and awarded the Most Influential Digital Marketing Leader by CMO Asia. 

    His past experience ranges from marketing, product management, sales & HR. Vikas' last corporate role was as a Marketing Manager & Head of Digital Marketing at TI Cycles (Murugappa Group) handling the premium range of cycles.

    He specializes in digital marketing, marketing, brand management, product management, business development, relationship management, strategy, consulting, hospitality, e-learning, HR, training, CSR, business excellence, leadership development, performance management, process improvement, industrial relations. 

    Vikas Chawla

    Key Takeaways
    • Understand key platforms outside of the Google-FB ecosystem
    • Reasons why over-reliance on Google-FB ecosystem is not ideal
    • Best case practices for key platforms
    • Learn how Native & Content will play a key role in the future
    • See case studies of brands who have got ROI via these newer channels

    Session Agenda

    With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it Linkedin, Native, Platforms like Quora, Industry-specific platforms like 99 Acres, CarDekho, etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists