Digital Marketing beyond Facebook & Google

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    Duration : 60 mins

    With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it Linkedin, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.

    Key Takeaways:

    1. Understand key platforms outside of the Google-FB ecosystem
    2. Reasons why over-reliance on Google-FB ecosystem is not ideal
    3. Best case practices for key platforms
    4. Learn how Native & Content will play a key role in the future
    5. See case studies of brands who have got ROI via these newer channels

    Webinar Leader

    Vikas Chawla

    Co-Founder, Social Beat