Building A Digital Video Strategy Without Breaking The Bank

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    Duration : 60 mins

    Visual media has always served as a medium through which content creators can attract and engage with their audiences. Digital video, today, however, has taken it a notch further by enabling personalized content, powered by technology and delivered on multiple devices across a myriad of channels and platforms. Video has successfully created a forward-leaning, high-engagement space for audiences and advertisers alike.

    Professionals who use video as a form of content grow revenue 49% faster than non-video users.* Given the increased engagement and visible growth in revenues that video – the fastest growing format of the non-mobile display-related market – as a medium offers, it has turned out to be a highly preferred medium for publishers and content creators to invest their dollars into.

    In this webinar, we will be tackling two crucial parts that are essential to today’s digital-native publishers helping them build a kick ass video marketing strategy.

    1. Premium Video Content Creation

    • Understand why video needs to be an integral part of your business strategy videos.
    •  Developing content that is relevant, trending and 100% viewable, by making use of high precision content matching and other relevant tools.
    • How to minimize the headache of constantly generating fresh new video inventory by collaborating with tech partners and solutions providers.

    2. Video Monetization

    • How to capitalize on your content by building a library of video inventory.
    • Generate new revenue streams by monetizing video inventory; aided by the latest technology and cutting-edge solutions.
    • Understand how native content and innovative ad units offer an opportunity through which spends can be effectively utilized, whilst enhancing engagement and offering an immersive site experience for users.

    Key Takeaways:

    In this webinar, we are going to learn:

    1. How to deliver high-impact premium video content that is relevant and always trending, without large sums of investment.
    2. How technology, emerging trends, and new programmatic ad formats can help publishers monetize their video inventory across platforms like desktop, mobile web, app, and OTT.

    Webinar Leader

    Karan Gupta

    CEO, AndBeyond.Media