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Building A Digital Video Strategy Without Breaking The Bank

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  • About the Webinar

    Duration

    60 mins

    Day

    June 23, 2017

    Time

    3:00 pm

    Who is the Speaker?

    Karan Gupta is a young digital advertising innovator par excellence. With over 12 years of experience in the digital industry, Karan has successfully positioned himself as an innovator and a go-getter. Passionate, enthusiastic and ambitious, his vision is to come up with path breaking innovations in the digital media and mobile industry and take it to new heights.

    He has been serving on the front-lines; spearheading strategic efforts in various capacities that have shaped his internet business acumen to cover the spectrum of innovative internet technology, award-winning creative advertising, and next generation online media consumption.

    In 2004, Karan co-founded an internet technology and web services company called LinkLabs Technology Solutions Pvt. Ltd. that catered to over 1500 brand clients globally. Simultaneously Karan co-owns UAE's first ICANN accredited registrar - MOUZZ. In 2008, Karan merged LinkLabs as a joint venture with Law & Kenneth and served as Vice President of their digital arm called Digital Law & Kenneth, credited for handling business, accounts, and operations nationally for the business.

    From 2011, Karan was spearheading one of the world's leading contextual advertising media networks called Affinity and has been responsible for launching the PC & Mobile Ad Products and offerings towards building a premium display network of over 3 billion impressions strong and growth of its business in international markets.

    Now, successfully running a Digital Consultancy firm called Venturist Media Inc. which partners with digital businesses that are looking to establish the presence in emerging markets like India and grow their presence to capture market share. Karan is on the horizon of revolutionizing the Native Advertising space with AndBeyond.Media – a Global On-Demand Native Ad Marketplace that caters to premium and long tail publishers that wish to adopt immersively and hassle free monetization solutions without the headache of too much tech and operational setup.

    Karan Gupta

    Key Takeaways

    In this webinar, we are going to learn:

    • How to deliver high-impact premium video content that is relevant and always trending, without large sums of investment.
    • How technology, emerging trends, and new programmatic ad formats can help publishers monetize their video inventory across platforms like desktop, mobile web, app, and OTT.

    Session Agenda

    Visual media has always served as a medium through which content creators can attract and engage with their audiences. Digital video, today, however, has taken it a notch further by enabling personalized content, powered by technology and delivered on multiple devices across a myriad of channels and platforms. Video has successfully created a forward-leaning, high-engagement space for audiences and advertisers alike.

    Professionals who use video as a form of content grow revenue 49% faster than non-video users.* Given the increased engagement and visible growth in revenues that video – the fastest growing format of the non-mobile display-related market – as a medium offers, it has turned out to be a highly preferred medium for publishers and content creators to invest their dollars into.

    In this webinar, we will be tackling two crucial parts that are essential to today’s digital-native publishers helping them build a kick-ass video marketing strategy.

    1. Premium Video Content Creation

    • Understand why video needs to be an integral part of your business strategy videos.
    •  Developing content that is relevant, trending and 100% viewable, by making use of high precision content matching and other relevant tools.
    • How to minimize the headache of constantly generating fresh new video inventory by collaborating with tech partners and solutions providers.

    2. Video Monetization

    • How to capitalize on your content by building a library of video inventory.
    • Generate new revenue streams by monetizing video inventory; aided by the latest technology and cutting-edge solutions.
    • Understand how native content and innovative ad units offer an opportunity through which spends can be effectively utilized, whilst enhancing engagement and offering an immersive site experience for users.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists