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Online Orientation Session on

Importance of Social Sentiment Index for Marketers

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  • About the Webinar


    60 Minutes


    October 16, 2013


    9:30 am

    Who is the Speaker?

    Devdulal holds 15 years of relevant experience in media/communications and marketing. At present, he is responsible for leading digital strategy and marketing for IBM in India/South Asia across all business units and disciplines as well as drive category market management for IBM's social business suite of solutions. Prior to this, Devdulal has held leadership positions in setting up digital practices for Ogilvy in India as well as for McCann in Singapore for Golin Harris.


    Importance of Social Sentimenta index for Marketers

    Devdulal Das

    Session Agenda

    One of the most important roles of Social Media Management is staying tuned to the conversation around your brand and in your brand segment. This mainly constitutes the listening part of Online Reputation Management and has a plethora of tools and services available on various levels of depth and pricing.

    Social Media Listening is basically a key element for managing communities, following trends that influence your business and community, identifying engagement opportunities and developing your network. It also includes listening to the conversations that are going on in the social media channels and further using the information gleaned to gain insights in things such as customer sentiment and more.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists