One of the most important roles of Social Media Management is staying tuned to the conversation around your brand and in your brand segment. This mainly constitutes the listening part of Online Reputation Management and has a plethora of tools and services available on various levels of depth and pricing.

Social Media Listening is basically a key element for managing communities, following trends that influence your business and community, identifying engagement opportunities and developing your network. It also includes listening to the conversations that are going on in the social media channels and further using the information gleaned to gain insights in things such as customer sentiment and more.