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Online Orientation Session on

Marketing Innovation In The Digital Age

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  • About the Webinar

    Duration

    60 mins

    Day

    June 26, 2015

    Time

    9:30 am

    Who is the Speaker?

    Prabhakar works as GM – Marketing for Passenger, Brand & Shoppe portfolio in CEAT Ltd. CEAT campaigns have won many awards including Effies, Abby’s under his leadership. In a low involvement category like tyres, CEAT digital campaigns were awarded, under the categories of ‘Social media campaign of the year’ & ‘effective digital media strategy’, by DMAi, Pitch Youth Marketing, Global Youth marketing awards, Indian Telly awards.
    Prabhakar, as the member of many CMO Peer Group Forums, has contributed to the marketing fraternity, as the jury member for many awards including Effies, Impact etc and through panel discussions/ speaker assignments.
    His earlier stint was as Category Marketing Head for Avon Beauty Products, which is World's No. 1 Direct Selling Beauty Company. Prior to that, he launched blockbuster brands of Danone dairy, World’s No. 1 fresh dairy company, in India as their Head Marketing for the startup.
    He started his sales and marketing career with classical FMCG setup of Marico Ltd, where he held different positions of increasing responsibility in marketing and sales functions for 5 years. During his Marico stint, he won several awards including best marketing innovation and best sales manager.
    Regarding his academic credentials, he's B-school batch of 2004 from IIM Bangalore. He won J&J award for excellence in marketing as marketing topper of his IIMB batch.
    He has passion for new learnings and sharing knowledge.

    Prabhakar Tiwari

    Key Takeaways
    • How to innovate sharply by focusing on the Brand’s DNA
    • Learning to deal with emerging situations, when every Game-Changing idea changes Category Narrative
    • Understand deeply that ‘Innovation is for Humans, by Human’ & technology is just an enabler even in this digital age…

    Session Agenda

    “Innovation is like the act of breathing, being alive …
    Brands survive and thrive on innovation!”

    Do consumers buy a brand or they choose to partner with a brand? Depending on your business approach, you may choose either of the two options. However, any option you choose to express what the brand means for your consumers, you can’t wish away or delegate or outsource ‘innovation’ piece in your business.

    My session is about sharing a Brand’s story and in the process bring alive the various possibilities of innovation across consumer touchpoints in the digital age.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists