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Online Orientation Session on

Mobile Search Advertising in 2016

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  • About the Webinar


    60 mins


    May 6, 2016


    9:30 am

    Who is the Speaker?

    Ruchi Sinha Digital Vidya Trainer

    Ruchi has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led search for GroupM India. She then moved on to Omnicom to lead the media planning team for some of the best clients in the industry including Unilever and J&J. Currently working on a start-up, she continues consulting work with agencies. Experiment and measure - she believes, are the two key pillars of successful digital marketing.

    Training Programs

    Search Engine Marketing


    Mobile Search Advertising in 2016

    Ruchi Sinha

    Key Takeaways
    • Recent Developments
    • Some Stories to Watch
    • For whom is it important?
    • Key Best Practices

    Session Agenda

    As people are increasingly looking for information on-the-move, searches on mobile have become mainstream. Google says searches on mobile have outnumbered the number of searches on desktop. In this context, mobile search ads have assumed great importance for digital marketers. Let us take a look at how this is still just the beginning of things to unfold and how should marketers approach it.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists