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Panel Discussion: How to Outsource Digital Marketing Services?

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  • About the Webinar


    60 Mins


    September 11, 2015


    9:30 am

    Who is the Speaker?

    Himanshu Arora is a Co-founder of Social Panga, an agency offering end-to-end digital marketing services. He is a believer in disruptive digital marketing and would describe himself as “Marketing Mafia”. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands, such as Coca Cola, SAP, Accenture, Citibank, HUL, Google, Horlicks, NBA, Decathlon, and more.

    Manuj Bajaj is SEM & Inbound Marketing Lead Trainer at Digital Vidya.
    Manuj Bajaj is a solution strategist, online marketing consultant, author, speaker and digital marketing coach with over 17 years of experience. He’s been a trusted advisor and business growth strategist to businesses from the SMB level all the way up to large enterprises.
    He has been exceptionally successful at what he does for others and as a result has produced dozens of success stories. He has turned-around various business initiatives in the online space from total disaster and loss making ventures to profitable ones.

    Prateek Shah is an entrepreneur who has been part of the social media industry since its inception in India. With a background in banking and public relations, he brings with him a diverse experience helping him better understand participants’ needs. Over the years, he has trained professionals at associations like FICCI, AMA, FISME; and conducted workshops for employees of organizations such as SBI, NTPC, L&T-PBEL, CNN IBN, Hindustan Times and more.


    Panel Discussion: How to Outsource Social Media Services

    Social Media Experts

    Key Takeaways

    Following is the cheat code to outsource your digital marketing services:

    • The first step would be to stop and plan this at your end. Have a basic idea about what you intend to achieve from social media and the kind of budget you have available for the same.
    • Next, research about the prospective agencies by visiting their websites, Facebook and LinkedIn to find out the kind of work they have done and if these clients are similar in size and offerings to your business.
    • After you have thoroughly researched and chosen an agency, you need to understand from them the strategy they are planning and ensure that the messaging is aligned – always take the hands-on approach.
    • Schedule regular discussions with your social media consultant and brainstorm your ideas with them rather than expecting them to come up with something always.
    • Your social media consultant will probably share some statistics with you regarding how your brand is doing – study these in detail and discuss with them how these can be improved. Don’t forget to reward your agency or consultant on good work done! It’s not an easy job!

    Session Agenda

    Join us in this interactive panel discussion hosted by Prateek Shah, Founder, Green Smyles wherein Manuj Bajaj, CEO Founder Partner, GreyBox Technologies and Himanshu Arora, Co-founder, Social Panga will share their side of the stories on the factors to consider to outsource digital marketing services.

    Though everyone has their own personal accounts on social media channels, representing a brand on social media and using it as an advertising channel can be tricky, and is a job best done by experts in the field. Additionally, outsourcing allows you to invest more time to actually think about your brand’s messaging and leave the headache of implementing it to an external agency, which you can hold accountable and trust & that can deliver measurable results.

    Now you must be wondering how to actually go about outsourcing?


    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists