Join Free
Online Orientation Session on

Remarketing: Reach Lost Customers, Sell More, Look Bigger

  • Get Recording

  • About the Webinar

    Duration

    60 Minutes

    Day

    May 9, 2014

    Time

    9:30 am

    Who is the Speaker?

    Manuj Bajaj Digital Vidya Trainer

    Manuj Bajaj is SEM & Inbound Marketing Lead Trainer at Digital Vidya.

    Manuj Bajaj is a solution strategist, online marketing consultant, author, speaker and digital marketing coach with over 17 years of experience. He’s been a trusted advisor and business growth strategist to businesses from the SMB level all the way up to large enterprises.

    He has been exceptionally successful at what he does for others and as a result has produced dozens of success stories. He has turned-around various business initiatives in the online space from total disaster and loss making ventures to profitable ones.

    He has an incredible wealth and depth of knowledge that is mostly derived from first-hand experience while working in different industries.

    • Degree in Electrical Engineering from Delhi College of Engineering (DCE).
    • PPC and other digital marketing consulting for companies ranging from small local business accounts to large enterprises.
    • Product definition & creation: Helping companies define, create, sell, and manage their products at scale and deliver value to their clients.
    • Marketing specialties: PPC (holds three certifications from Google on AdWords), conversion optimization, analytics, email, content, social, etc.
    • Conducts seminars for SMB owners with "Business Growth" as the central theme.
    • Invited by IIM as the industry expert to deliver lecture and as panellist where he shared the stage / panel with other industry thought leaders from eBay, OLX, ColorPlus, Social Wavelength
    • Authored a series of 8 books on computers "Computer Smart Series: Learning Computer for Smarter Life" taught in hundreds of schools across India with 200,000+ copies sold in two languages. The books are available at Amazon, Flipkart, SnapDeal, Fishpond (Australia), Book Depository (UK), MightyApe (Australia), MightyApe (New Zealand), HuntBee, ScholarKart, BookAdda etc.

    Webinar

    Conversion Optimization: How to double your revenue and profits from your site?

    Manuj Bajaj

    Key Takeaways

    Join us in our upcoming Webinar to learn:

    • Fundamentals of remarketing
    • What it is? How to implement it?
    • Basic Strategies that everyone must follow to grow their business.
    • Why you can not leave remarketing out of your marketing mix?
    • How to look much bigger a company than you really are and impress your potential customers in B2B?
    • How to use remarketing to grow your business (Leads / Sales) and still reduce your cost?
    • Some Really advanced strategies that only top 0.1% marketers / companies follow.

    Session Agenda

    Have you ever faced this scenario?

    You have a website that is an ecommerce site. A visitor who is looking for your products landed on your site and started browsing your site. She checked a few products and compared them together to find the best product that fits her requirement. She finalized the product and she is ready to buy that product. She clicks on buy now button and takes out the credit card…

    Just then the door bell rings…or
    Just then the boss or friend came looking for her…or
    Just then her mobile rings…or
    Just then her favorite Saas Bahu TV serial starts…or
    Just then she hears a breaking news on the news channel…or
    Just then she receives a funny message on What’s app…or
    Just then the baby starts crying…or

    and she gets involved in that and clicks the cross button on the top right corner of the browser and leaves your site.

    As much as you’d love for all of your visitors to leave your site with a purchase in tow, not all customers behave this way. Same is true for lead generation or B2B sites You would want to get the details of all the visitors as leads but most visitors leave your website without generating the lead for you.

    However, there are various techniques for you to get in touch with them again and encourage them to buy your products (or generate a lead) from your website again.

    This technique is popular by various names Remarketing, Retargeting, ATTF (Auto Tag Track and Follow)

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists