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Social Video Analytics: From Demography to Psychography of User Behaviour

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  • About the Webinar

    Duration

    60 mins

    Day

    July 20, 2018

    Time

    3:00 pm

    Who is the Speaker?

    Nishant Radia started coding after college and since then has been a part of two organizations before starting up Vidooly, which is a video analytics platform for social publishers and brands. Across both these organizations, he learned a simple concept- when it comes to marketing- its all about the attention!

    Nishant's inclination towards Digital Marketing and why he chose the title of a CMO at Vidooly is because he realized the importance of data early in his career. Digital offered him a gateway to access that data, allowed him to build models around it and test it for ROI with a quick turnaround, at a nominal cost. He proclaims that it was definitely a challenge to shift gears after engineering but he was convinced and wanted to begin the next phase of his professional career.

    Nishant Radia

    Key Takeaways
    • Understand the digital video eco-system and the basic platforms that constitute it.
    • Learn how to make data-driven decisions when it comes to choosing the right content.
    • Advertising & branded content: What suits your brand the most.
    • An overview of Vidooly and how to use the insights generated by us.

    Session Agenda

    Online video is growing rapidly at more than 25% CAGR annually and it’s cross-platform. With increased consumption, it’s more important than ever to understand the content consumption pattern of your audience whether they are on YouTube, Facebook, Instagram or somewhere else.

    In this one-hour webinar, you will learn why every marketer should look at digital video marketing, what kind of content they should be creating and how to measure the performance of that content.

    Who Should Attend?



    Students

    Entrepreneurs

    Advertising & Marketing Professionals



    CXO's

    Professionals

    Digital Marketing Professionals

    Web Strategists