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Online Orientation Session on

How to Use Marketing Automation to Convert More Leads to Sales

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  • About the Webinar


    60 mins


    June 22, 2018


    3:00 pm

    Who is the Speaker?

    David Fallarme leads marketing for HubSpot in Southeast Asia and India. He has successfully grown products across several industries: as the head of marketing for a B2B SaaS startup, he grew the annual revenue from thousands to seven-figures and has also led customer acquisition for several video games with millions of users.

    David Fallarme

    Key Takeaways
    • Lead generation 101 & best practices
    • The fundamentals of how to convert leads with marketing automation
    • Understand the key metrics to measure the success of your funnel

    Session Agenda

    If you’re already driving traffic, you know that generating leads and converting those leads is a huge challenge.

    You’re not alone; this is a problem that marketers face. After all, 80% of marketers report their lead generation efforts are only slightly or somewhat effective. And 70% of marketers say converting leads is their top priority.

    In this webinar, you’ll learn best practices for lead generation, so you can grow your database consistently. You’ll also learn how to use marketing automation to nurture those leads and convert them into sales. We’ll also discuss how HubSpot has been using these strategies to successfully grow around the world.

    Who Should Attend?



    Advertising & Marketing Professionals



    Digital Marketing Professionals

    Web Strategists