How to Use Marketing Automation to Convert More Leads to Sales

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    Duration : 60 mins

    If you’re already driving traffic, you know that generating leads and converting those leads is a huge challenge.

    You’re not alone; this is a problem that marketers face. After all, 80% of marketers report their lead generation efforts are only slightly or somewhat effective. And 70% of marketers say converting leads is their top priority.

    In this webinar, you’ll learn best practices for lead generation, so you can grow your database consistently. You’ll also learn how to use marketing automation to nurture those leads and convert them into sales. We’ll also discuss how HubSpot has been using these strategies to successfully grow around the world.

    Key Takeaways:

    • Lead generation 101 & best practices
    • The fundamentals of how to convert leads with marketing automation
    • Understand the key metrics to measure the success of your funnel

    Webinar Leader

    David Fallarme

    Head of Marketing, SEA & India, HubSpot