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Posts Tagged "A/B tests"

6 Easy A/B Tests To Increase Conversion Rates

     -     Jun 7th, 2016   -     Email Marketing   -     0 Comments   -    , , , ,

Overview As digital marketers, we can no longer rely on only our intuition while deciding on what will resonate with our audience. We instead need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization possible. This is where A/B testing comes into play. Increasing the amount of traffic […]

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5 Key Parameters To Imporve Your A/B Tests

     -     Jul 16th, 2015   -     Web Analytics   -     0 Comments   -    , , ,

 “A/B tests are comparing two versions of a web page to see which version performs better.” It is comparing the existing version of a web page with the modified version. A small change in how your web page conveys can bring high conversion rate. The purpose of the test is to identify the most effective […]

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