6 Easy A/B Tests To Increase Conversion Rates

Overview As digital marketers, we can no longer rely on only our intuition while deciding on what will resonate with our audience. We instead need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization possible. This...

Land Rover Leverages Cross-Channel Marketing To Grow Digital Sales

About Land Rover: Land Rover is a world renowned car brand that specialises in four-wheel-drive vehicles. It is owned by British multinational car manufacturer Jaguar Land Rover, which is in turn owned  by Tata Motors India. After Tata Motors acquired Land Rover and...