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Author Archive

How To Improve Your Engagement Using Facebook Insights

Why Use Facebook Insights? Many people are getting frustrated with the reach in Facebook advertising these days. When you dive into Facebook Insights there is a ton of information and data on how your content is performing. You may even find that the content you posting is resonating much better than you originally thought. Advertisers […]

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6 Easy A/B Tests To Increase Conversion Rates

Overview As digital marketers, we can no longer rely on only our intuition while deciding on what will resonate with our audience. We instead need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization possible. This is where A/B testing comes into play. Increasing the amount of traffic […]

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A Simple Guide To Create Your First Facebook Ad

Overview Over the past 10 years, Facebook has grown a huge user base which boasts over 1.23 billion active users at the end of the year 2013. So unless you’re trying to sell one of the most niche products in the market or industry, there is a very good chance that your target audience has a […]

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6 Best Alternatives To Google Keyword Planner

What is Google Keyword Planner? Google Keyword Planner tool has presented many difficulties to marketers and advertisers who are not willing to pay for keyword information. Fortunately, there are helpful alternative keyword research tools that can be used to collect all data needed. If you were an avid user of the Google Keyword Tool in your SEO campaigns then […]

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Top 5 On-Page SEO Techniques To Increase Rankings

Overview Search Engine Optimisation (SEO) is a term that encapsulates everything you need to do to improve your web site’s ranking position. SEO is the process of making pages as relevant as they can be for search engines. This is to make search engines believe they are valuable enough to be considered for top rankings for […]

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How To Use Google Analytics To Track Social Media Traffic

Overview The importance and role that social media marketing plays in the growth of business is one of the most heavily debated tpics among marketers and business owners today. Most marketers and advertisers would agree that tyung social media marketing to actual business results is not a simple task. Social media marketing, in comparison to […]

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7 Step Process To Advertise On Linkedin

Overview LinkedIn has been around for some years now, but there are still some businesses which haven’t tapped into this useful social networking website. For those who have a LinkedIn presence, they will be knowing that the site can be a gold mine if one is looking for a job opening, searching for a new […]

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A Simple Guide For Successful Email Marketing Campaign

Why is Email Marketing Important? Many organizations today across different industries are considering Email marketing as an important tool in their marketing strategy. Email Marketing enables you to communicate and develop relationships with prospective customers and retrieve important information about them like their taste, behavior etc. This will help boost your companies marketing ROI. But […]

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Where To Spend Your Budget: Facebook Ads Vs Google Adwords

Overview Until recently, many advertisers viewed Google AdWords Online Advertising and Facebook Ads in a very adversarial way. The two companies’ long-standing rivalry that is often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms are in direct competition with each another, and that it was necessary for businesses of all […]

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Land Rover Leverages Cross-Channel Marketing To Grow Digital Sales

About Land Rover: Land Rover is a world renowned car brand that specialises in four-wheel-drive vehicles. It is owned by British multinational car manufacturer Jaguar Land Rover, which is in turn owned  by Tata Motors India. After Tata Motors acquired Land Rover and Jaguar from Ford in 2008, it merged the two marques into one single company. The Land Rover was […]

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