Author Archive
Case Study On Coca Cola ‘Share A Coke’ Campaign
About Coca-Cola: Coca-Cola is a carbonated found soft drink. It is manufactured by The Coca-Cola Company which is located in Atlanta, Georgia, USA. It is often known in its abbreviated form Coke. It was invented as a patent medicine by John Pemberton. In the 20th century, Coca-Cola was acquired by Asa Griggs Candler, who through […]
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10 Strategies To Become Successful in Inbound Marketing
Inbound Marketing is a marketing strategy that is used to attract potential customers towards your product. In inbound marketing tactics such as videos, SEO, blogs, posts etc. are used to draw audience towards your business. As Compared to outbound marketing techniques like for instance cold calling emailers, SMS etc. inbound marketing is, in fact, more […]
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10 Tips For A Successful Mobile Marketing Campaign
Today with the advent of smartphone technology, mobile phones are slowly replacing desktops and even laptops. Today in India, 8 people possess a mobile phone in every 10 people. As the usage of mobiles and mobile internet services increases, the marketers of corporates should be on their toes to implement mobile marketing in their marketing […]
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10 Tips For A Successful Google AdWords Campaign
Today many organizations are investing in Google AdWords to attract quality traffic to their websites. A good Google AdWords campaign is essential because, if set up properly and your landing pages are designed to convert prospective visitors into paying as well as loyal customers, you will see a good return on your investment. Conversely, a […]
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Asian Paints Leverages Facebook For Its Holi Campaign
About Asian Paints: Asian Paints was established on 2 February 1942 by Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil. They named their company ‘The Asian Oil & Paint Company’, a name that was randomly picked from a telephone directory. It is an Indian chemicals company headquartered inMumbai, India. It manufactures paints for […]
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KitKat Leverages Twitter To Promote Its New Variants
About KitKat: KitKat is a chocolate-covered wafer biscuit bar confection created by Rowntree’s of York, England, and is now produced globally by Nestlé, which acquired Rowntree in 1988. In the United States, it is made under the license by H.B. Reese Candy Company, a division of The Hershey Company. The standard bars consist of two […]
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10 Successful Strategies In Email Marketing
Today, many organizations across different industries are considering Email marketing as an essential tool in their marketing strategy. Email Marketing enables you to communicate and develop relationships with prospective customers, retrieve important information about them like their taste, behavior etc. and help boost your marketing ROI. But many campaigns tend to miss the mark and, […]
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Nike Gains New Customers Through Instagram
About Nike: Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a […]
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