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Case Study On Coca Cola ‘Share A Coke’ Campaign

About Coca-Cola: Coca-Cola is a carbonated found soft drink. It is manufactured by The Coca-Cola Company which is located in Atlanta, Georgia, USA. It is often known in its abbreviated form Coke. It was invented as a patent medicine by John Pemberton. In the 20th century, Coca-Cola was acquired by Asa Griggs Candler, who through […]

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10 Strategies To Become Successful in Inbound Marketing

Inbound Marketing is a marketing strategy that is used to attract potential customers towards your product. In inbound marketing tactics such as videos, SEO, blogs, posts etc. are used to draw audience towards your business.  As Compared to outbound marketing techniques like for instance cold calling emailers, SMS etc. inbound marketing is, in fact, more […]

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10 Successful Tips To Master Google Analytics

Google Analytics is one of the most powerful tools today that gives you insight about activities performed by your audience while they are at your website. With the help of Google Analytics, you can find out the volume of your website traffic, track various sources from where you visitors come from and what actions they […]

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10 Tips For A Successful Mobile Marketing Campaign

Today with the advent of smartphone technology, mobile phones are slowly replacing desktops and even laptops. Today in India, 8 people possess a mobile phone in every 10 people. As the usage of mobiles and mobile internet services increases, the marketers of corporates should be on their toes to implement mobile marketing in their marketing […]

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10 Tips For A Successful Google AdWords Campaign

Today many organizations are investing in Google AdWords to attract quality traffic to their websites. A good Google AdWords campaign is essential because, if set up properly and your landing pages are designed to convert prospective visitors into paying as well as loyal customers, you will see a good return on your investment. Conversely, a […]

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Asian Paints Leverages Facebook For Its Holi Campaign

About Asian Paints: Asian Paints was established on 2 February 1942 by Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil. They named their company ‘The Asian Oil & Paint Company’, a name that was randomly picked from a telephone directory. It is an Indian chemicals company headquartered inMumbai, India. It manufactures paints for […]

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10 Tips For Success In SEO

SEO which stands for Search Engine Optimization is the process of structuring a web page so that it is easily found, read, and indexed by search engines like Google in an effective manner. SEO increases your chances of being found when customers search for your product or service on Google.  When a customer is not […]

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KitKat Leverages Twitter To Promote Its New Variants

About KitKat: KitKat is a chocolate-covered wafer biscuit bar confection created by Rowntree’s of York, England, and is now produced globally by Nestlé, which acquired Rowntree in 1988. In the United States, it is made under the license by H.B. Reese Candy Company, a division of The Hershey Company. The standard bars consist of two […]

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10 Successful Tips In Social Media Marketing

Today Social Media Marketing has become very critical as far as online marketing is concerned, where companies are marketing their products and services through social media platforms like Facebook, Twitter, LinkedIn etc. Today almost 75% of the major companies are resorting to social media to promote their brand, which clearly indicates its importance among organizations. […]

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