It is always good to pay less and gain more, isn’t it? This is now a possible thing because of the algorithm used by Google Search Engine. One who can understand the secret of the indexing process of Google Crawlers, can win a huge number of audience all over the world. This can ultimately lead to more number of sales and ultimately raising up the revenue.
When you look at the Google Analytics report of the webpage, under the visitors section, you will be able to see a report parameter which says organic traffic. This organic traffic refers to the process of getting visitors from the search engine results. In this process, of getting visitors you don’t have to pay to get your webpage links into the SERP (Search Engine Results Pages). But in the process of Inorganic search you must have to use your PPC (Pay per Click) or Paid Ads to get into the rather of search engine.
In the analytics report, it is mostly seen that most of the visitors are due to the Organic search. Which mean mostly the people are likely to click organic search result section in the SERP (Search Engine Results Pages). For those who don’t know, about the parts that show organic and inorganic links in SERP (Search Engine Results Pages), the links shown in the Right Side and at the Top panel of the Google SERP (Search Engine Results Pages) are inorganic and rest are organic search results. The inorganic search results are normally marked with links showing ad or sponsored written on it.
As we know that organic traffic gives a huge amount of visitors as compared to other traffic. So, it is necessary for us to see through the changes that we need to introduce to ensure that your webpages are ranked at the top of the search engine. Now, here comes the use of SEO (Search Engine Optimization) to help your pages rank higher at SERP (Search Engine Results Pages).
Different companies have seen very beautiful results by leveraging SEO (Search Engine Optimization) but unfortunately not all had long term results. This is because there are two ways to use SEO (Search Engine Optimization), one is White Hat or Ethical SEO (Search Engine Optimization) and the other one is unethical or Black Hat SEO (Search Engine Optimization).
Why Black Hat SEO (Search Engine Optimization) is Not Advisable?
It is often seen that companies take help of Digital Marketing Agencies to leverage SEO (Search Engine Optimization) to increase their visitors and get more number of leads. They see a steep growth in number of visitors, just after getting there help for the first few months but latter it drops down rapidly.
This happens because of the use of Black Hat SEO (Search Engine Optimization) techniques. This kind of Strategy has proved to be very short term. It makes use of paid process to get backlinks, or may be spamming on other blogs to establish a back links.
This can just show visitors by not sales or true conversion.It is not just a short term approach but can also lead to violation of certain Google terms.
How to Effectively use White Hat or Ethical SEO to Attain 1,000% Organic Traffic?
The best way to ensure a steady growth is to make use of White Hat or Ethical SEO. It is long term and the conversion rate of visitors is quite higher. In the Strategies of White Hat or Ethical SEO people tries to build genuine backlinks by offering help or adding value to other site rather than spamming someone’s blog. A gentle request to take a look at the services via an email can also prove to be very helpful in building links. There are various examples of fruits of White Hat or Ethical SEO, and the one that you are going to read here have actually generated 1,000% Organic Traffic. Isn’t it amazing?
Company that Achieved 1,000% Organic Traffic, through White Hat or Ethical SEO
It was amazing to recently learn about a case of a company who got incredible results from leveraging White Hat or Ethical SEO. The company that I am going to talk about, mostly depends upon the number of visitors as a source of revenue. That provides platform for other to advertise on their website. Imagine the kind of care they need to take in order to ensure enough visitors to keep their business growing.
Problems faced
However, the company was facing a serious problem which was effecting the count of visitors on their website. They saw that there are lot of pages which are not been shown by Google. They were facing the problem of indexing of pages in Google database. It seems that the Google Spider didn’t want crawl through some of their pages. And as a result of this, when people search for the products advertised in there website, they were unable to see them in SERP (Search Engine Result Pages). They were losing a big time on all those information they were not taken by Google Crawlers.
Strategy Used
As oblivious, in order to focus on an unexplored and newly rising area of SEO (Search Engine Optimization), the company asked help form SEO Experts. Luckily they found the right kind of SEO expert for the job who used White Hat or Ethical SEO to solve their problem.
The SEO Expert helped them to make some changes in their On-site elements. They started optimizing the webpages one by one. They understood the problem of not indexing of webpage can be occurred only if there is a problem in the On-Site Elements of the website. For those who are wondering, what is onsite element, they should know they those are the factors which must have to be optimized inside the website be improve the ranking in SERP (Search Engine Results Pages). This includes elements like – Tile Tags, Headings, Description, Cross Links, Sitemaps, Robots.txt and Tracking Codes.
The SEO expert started working on increasing number of pages by including contents on separate pages. They also ensure that each webpage have different URLs in order to avoid penalty by Google for finding the any duplicate content. This helped Google to index all the webpages as a Unique Content. They then made internal links and cross links among different pages to ensure smooth flow of Google Crawlers. Content in page are link to another page which is providing deeper understanding of the content, which help to make Google understand the relevance of the content over other. This ensured the strategy to align with the latest Google Search algorithm.
Outcomes
After the Implementation of White Hat or Ethical SEO techniques, the company has witnessed a vast change in there organic traffic. When the compared the analytics report of before and after the use White Hat or Ethical SEO, they got to see incredible change. The number of unique visitors per month in the website increased from 127 to 1800 unique visitors per month. It was witnessed to be 1300% increase in the number of unique visitors per month. Out which they were able to attain 1,000% growth in there organic search results. This was a direct result of indexing of the new pages in of the website was ignore earlier.
Learning
The advice to everyone will be not to go for Black Hat SEO techniques. It will always give you a short term gain and that too, not in terms of ROI but in term of fake visitors. However, if you use White Hat or Ethical SEO strategy, none can stop you from getting a result as you have seen in the example of the previous company. You can build Internal Links by installing plugins like SEO Smart Links.
So, try this tip for your Happy White Hat or Ethical SEO strategy can make your analytics growth indicator Green.
Ofcourse let us know how it went in the space below and keep checking us for more tips on White Hat or Ethical SEO.
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