Tweet Advertisements play a crucial role for all kinds of marketers and across all kind of mediums whether offline or online. Right targeting & message are two pillars of success for any kind of advertisement. Google Adwords have been in existence for almost 10 years now and have helped millions of marketers around the world. [...]

Tweet After I talked about the future of “search” in my previous article, lets now look at what a brand should do to win in the new “search” paradigm. It starts with listening, a simple act in the digital world the importance of which is yet to be fully understood or appreciated. Listening to conversations [...]