The State of Online Advertising: Trends, Challenges, and Opportunities

Marketing Leaders from Paytm Insider, Cognizant and Digital Vidya

Duration

60 Mins

Day

Dec 01 (Fri), 2023

Time

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Session Agenda

According to a report by the Digital Marketing Association, the total spending on digital advertising in India is expected to reach 540 billion rupees (approx. 7.2 billion USD) by the end of 2024. This represents a significant increase from the 294 billion rupees (approx. 3.9 billion USD) spent on digital advertising in 2020. The report also highlights that social media advertising is the most popular form of digital advertising in India, followed by search engine advertising and video advertising. The growth of the digital advertising industry in India is driven by factors such as increasing internet penetration, the rise of e-commerce, and the adoption of smartphones.

We are organizing this webinar to discuss the Trends, Challenges, and Opportunities of Online advertisements in India. In this webinar, we will be discussing the following aspects:

Trends in Online Advertising

Overview of the latest trends in online advertising, including programmatic advertising, native advertising, video advertising, and influencer marketing
Discussion on how these trends are changing the industry and impacting businesses

Challenges in Online Advertising

Identification of common challenges faced by advertisers in the digital space, such as ad fraud, ad-blocking, and brand safety concerns
Discussion on how these challenges are being addressed and potential solutions to overcome them

Opportunities in Online Advertising

Discussion of the emerging opportunities in online advertising, such as the rise of AI and machine learning, the growth of mobile advertising, and the potential of virtual and augmented reality
Evaluation of how these opportunities can be leveraged to drive business growth and increase ROI

If you are connected to Digital Marketing Industry you cannot afford to miss this opportunity.

Looking forward to welcoming all of you to this webinar!

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Host & Panelists

Samidh Bhattacharyya

Samidh is a marketing professional with 10 years of experience, almost exclusively with startups. He was trained by one of the very early PPC campaign specialists from Google India and has worked with or managed brands such as Tookitaki, Bluestone, Kotak, Infibeam, Done by None, Ozone Urbana, OML, and Paytm Insider. His growth as a marketer has kinda coincided with the growth of digital marketing in India, and he is lucky enough to be a part of this (r)evolution firsthand.

Prashant Chauhan

Prashant is a digital marketing expert with 8 years of experience in developing and implementing successful marketing campaigns for various organizations. His expertise lies in leveraging the latest digital marketing trends and techniques to increase brand visibility, automate marketing, drive performance marketing, and train marketers to be more efficient in digital advertising. He has worked with companies of all sizes, from startups to Fortune 500 corporations: Cognizant, Great Learning, Imarticus, Hansraj College, Sharda University, ROI Mantra, and many more.

Kapil Nakra

Kapil Nakra is a first-generation Serial Entrepreneur who has co-founded 3 ventures in the last 18 years. A graduate of IIT-Delhi, It goes without that saying that Kapil has a deep passion for Entrepreneurship and Online Marketing. He is a regular speaker at various Online Marketing conferences and events.