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Author Archive

Top 10 Web Analytics Books

Are you new to web analytics? Do you want to know the ABC’s of web analytics? Don’t worry, I have compiled a list of top ten web analytics books to refer, to get your car on the highway to learning web analytics. Nothing can beat sitting back with a hardcopy of a book but since […]

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Learn About Different Types Of Web Analytics

Web analytics is an extremely known tool by most digital marketers. But, did you know what are the different types of Web analytics? We know web analytics as a whole bundle but it actually comprises of a bundle of analytics types which can be classified as – User analytics Traffic source analytics Behavioral analytics Acquisition analytics […]

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Intuit Leveraged Google Analytics To Optimize Site Performance

About Intuit Intuit is a leading provider of innovative business and financial management solutions. They serve small and medium-sized businesses, consumers, accounting professionals and financial institutions. Intuit’s flagship products – QuickBooks, TurboTax and Quicken – have been created to upset the way individuals deal with their own accounts, run small organizations and pay employees. The organization’s […]

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Nissan Motor Leveraged Google Analytics To Gain Deep Consumer Insights In Product Preferences

About Nissan Motor Nissan Motor Company Ltd. is a multinational Japanese automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been a part of the Renault–Nissan Alliance, an association of Nissan and French automaker Renault. Starting 2013, Renault has a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in […]

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Motosport Leveraged Google Analytics To Get Insights On Website Performance And User Interaction

About Motosport.com MotoSport.com was founded by William Butcher in 1999. He used to be an expert class racer in the AMA District 13 during the late 70s to early 80s. Due to his focus on academics and career he did not get time to continue racing. But, in January 1998, Bill purchased a new KX250 […]

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Shop.com Experienced Large Scale Ecommerce Transitions From Paid To Free Analytics

About SHOP.COM SHOP.COM is an e-commerce platform for exclusive products with a portfolio containing health and nutrition, beauty products, home and garden, and pet supplies. These products are of a high quality and unique in nature, and thus not easily accessible to consumers in the regular market. Due to the e-commerce nature of the company they […]

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Web Analytics: How To Use It?

Till a few years back, people and organisations created websites just to show their online presence. But nowadays people have started realizing the importance of not just having an online presence but having a meaningful online presence. Gone are the times when there were only static pages on a website. Companies are now investing money […]

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Learn The What, Why & How Of Google Analytics

Google Analytics has slowly shown businesses, whether big companies or one-man shops, how important it is to have Google analytics tracking your website traffic. It can, in a nutshell, help the decision-makers take the guesswork out of growing the business. If you are new to Google analytics, then you have come to the right place. […]

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MetricStream Leveraged Google Analytics For Better KPI’s

MetricStream is the market leader delivering GRC and Quality Management solutions for large global organizations addressing multiple regulations and industry mandates. Leading organizations across the world are using the MetricStream solution to identify, assess, quantify, monitor and manage their Risk and Compliance mandates in accordance with industry standards. This includes streamlining key processes for managing […]

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