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Author Archive

Interview with Sorav Jain, CEO, echoVME

Pradeep Chopra, CEO at Digital Vidya: Digital Marketing landscape is witnessing a dramatic shift. There are a lot of new digital marketing trends, insights and strategies that are evolving at a rapid pace. Thus, digital marketers & businesses should always be aware of the trends and changes so that they can easily adapt to emerging […]

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Interview with Shyamal Datta, Chief Product Manager, Jagran New Media

Pradeep Chopra, CEO at Digital Vidya: Product Management is the heart of product and market information for Sales, Marketing, Development, Support, Finance, Management and other parts of the company. It acts as a guiding light for the company to create competitive products with limited resources. Product Management is a rigorous process that includes a large set of […]

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Interview with Anil Agarwal, Founder, BloggersPassion

Pradeep Chopra, CEO at Digital Vidya: Blogging has totally transformed itself since its first appearance in the late 1990s. Today, blogging has become one of the most important factors to improve your website’s SEO. Blogging is an influential tool that builds your brand authority and enables your readers and customers to have faith in you as an […]

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Interview with Rahul Mudgal, Global Marketing Director, DOCOMO Digital

Pradeep Chopra, CEO at Digital Vidya: The world has changed and the technological revolution is one of the major causes behind it. To keep pace with the latest technological changes, marketing transformed itself from traditional to digital. It’s 2019 and as a matter of fact, Digital Marketing has become a necessity for all online businesses today […]

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Interview with Pranav Kumar, Chief Experience Designer, Praakamya

Pradeep Chopra, CEO at Digital Vidya: Over the years, Customer experience has transformed from backstage customer support and brought itself to the limelight. With a highly competitive market that focusses on customer loyalty has further persuaded and focused many companies to develop their customer experience. With the emergence of digital technologies, customers have also been modifying […]

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Interview with Anirban Mukhuti, Head of Marketing, Saint Gobain Gyproc

Anirban started his professional career in IT after Engineering. Post-MBA he worked in Sales role. This was subsequently followed up with Marketing roles in the Lighting industry (worked with Philips and Syska). Currently, he is with Saint Gobain Gyproc business and heads the entire marketing function. Saint Gobain Gyproc is a typical product and manufacturing organization […]

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Interview with Prof. Vijay Prakash Anand, Faculty-Marketing, Jaipuria Institute of Management, Lucknow

Dr. Vijay Prakash Anand is a seasoned academician in the area of Marketing. In the Marketing area, he is known as ‘Marketing By Vijay’TM. Interestingly, he has been ranked as India’s No.1 ‘Marketing by Vijay’ fame YouTuber-Professor with 2M views  He has written two books, edited one news magazine and three newsletters. He has also […]

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Interview with Aaron Karthik, Head of Digital, YourStory

Aaron has been in the Digital marketing field for 5 years now, 3+ years in digital media and 2 in B2B digital marketing. His current profile is a 90% digital role and a is a key factor in achieving monthly targets in the company.   According to you, what are the advantages of conventional marketing […]

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Interview with Balasubbhramaniyam Ayyaswaami, Sr. Product Marketing Manager, Mondovo

Balasubbhramaniyam started his role as a Client Functional Consultant & progressed as a Sales Enablement Lead for various SaaS products for 6 years. While being in that role, what he enjoyed the most was talking with the customers and stakeholders on the value proposition on each product offered to and also found ways to improvise them […]

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Interview with Supriya Goswami, Head of North America Marketing, InMobi

Supriya has 15 years of experience across marketing, consulting and human resources, and has worked across the globe in North America, Asia Pacific, India and the Middle East. At InMobi, Supriya leads the North America field marketing team and is also the global product marketing leader for the InMobi Exchange. A key part of her […]

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