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Author Archive

Interview with Prof. Vijay Prakash Anand, Faculty-Marketing, Jaipuria Institute of Management, Lucknow

Dr. Vijay Prakash Anand is a seasoned academician in the area of Marketing. In the Marketing area, he is known as ‘Marketing By Vijay’TM. Interestingly, he has been ranked as India’s No.1 ‘Marketing by Vijay’ fame YouTuber-Professor with 2M views  He has written two books, edited one news magazine and three newsletters. He has also […]

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Interview with Aaron Karthik, Head of Digital, YourStory

Aaron has been in the Digital marketing field for 5 years now, 3+ years in digital media and 2 in B2B digital marketing. His current profile is a 90% digital role and a is a key factor in achieving monthly targets in the company.   According to you, what are the advantages of conventional marketing […]

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Interview with Balasubbhramaniyam Ayyaswaami, Sr. Product Marketing Manager, Mondovo

Balasubbhramaniyam started his role as a Client Functional Consultant & progressed as a Sales Enablement Lead for various SaaS products for 6 years. While being in that role, what he enjoyed the most was talking with the customers and stakeholders on the value proposition on each product offered to and also found ways to improvise them […]

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Interview with Supriya Goswami, Head of North America Marketing, InMobi

Supriya has 15 years of experience across marketing, consulting and human resources, and has worked across the globe in North America, Asia Pacific, India and the Middle East. At InMobi, Supriya leads the North America field marketing team and is also the global product marketing leader for the InMobi Exchange. A key part of her […]

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Interview with Manoj Aravindakshan, Director, OnTarget Media

Manoj has been passionate about media and marketing right from his school days. So, while he ended up doing mechanical engineering, he moved into technical and trade publishing very early in his professional life in Mumbai. As they say, one thing leads to another and he soon found an opportunity with a leading B2B media […]

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Interview with Lindsey Morando, Director of Marketing, HelloBar

Lindsey has been in marketing and business development for more than 15 years. She started out deep in the trenches of email list building by collecting emails on a clipboard at a local bar and agonizing over terrible handwriting (beer really does wonders for fine motor skills) as she hand-entered these emails into her email […]

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Interview with Gurmit Singh, Founder, DAUWAU Global

Gurmit Singh started his career with the well known Consumer Products Company : Marico Industries in 1993. Founded from Bombay Oil in 1990, it was a 3-year-old startup in a way when Gurmit joined. The company scaled up hugely and went public in 1996. Gurmit was in Consumer Product Sales and then Brand Marketing. Sony […]

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Interview with Deepak Shukla, SEO Expert & Founder, Pearl Lemon

After graduating from the University of Warwick in the UK, Deepak Shukla went on to work for Wave Maker (formally MEC) which is the second largest media agency in the world, with a client portfolio that includes: Vodafone, L’Oréal and Netflix. Deepak then went on to work at Deloitte in the London office where he […]

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Interview with Nishant Radia, Co-founder & CMO, Vidooly

Nishant Radia started coding after college and since then has been part of two organizations before starting up Vidooly, which is a video analytics platform for social publishers and brands. His first organization Headstrong catered to financial services and his second organization 10times catered to tradeshows and conferences. Across both these organizations, Nishant learned a […]

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Interview with Lloyd Mathias, Business Leader & Former Head of PC Marketing, HP Asia Pacific & Japan

Lloyd Mathias’ last corporate role was as Marketing Head for the Consumer PC Business of HP Inc. for Asia Pacific & Japan. This role involved handling marketing across the 27 countries that constituted the A-Pac region. While the mainstay of marketing for PCs remain Television & Print, across Asia, in many countries digital is neck […]

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