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Author Archive

Interview with Nishant Radia, Co-founder & CMO, Vidooly

Nishant Radia started coding after college and since then has been part of two organizations before starting up Vidooly, which is a video analytics platform for social publishers and brands. His first organization Headstrong catered to financial services and his second organization 10times catered to tradeshows and conferences. Across both these organizations, Nishant learned a […]

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Interview with Lloyd Mathias, Business Leader & Former Head of PC Marketing, HP Asia Pacific & Japan

Lloyd Mathias’ last corporate role was as Marketing Head for the Consumer PC Business of HP Inc. for Asia Pacific & Japan. This role involved handling marketing across the 27 countries that constituted the A-Pac region. While the mainstay of marketing for PCs remain Television & Print, across Asia, in many countries digital is neck […]

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Interview with Ravi Jain, Co-founder, GenY Medium

  Ravi Jain co-founded GenY Medium, as a full-service Digital Marketing company. They had the vision to create a Digital Marketing firm which combines the “art side” of marketing and the “science” of digital. Needless to add, as a Co-founder, all of what Ravi does at GenY Medium, revolves around Digital Marketing. Ravi Jain started […]

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Interview with Manish Dureja, JetPrivilege,Managing Director

After graduating from University of Pune with an MBA in Marketing in 1996, Manish Dureja began his career in the direct marketing and advertising industry as a Business Development & Account Manager for Direxions. In 1999, his interest in aviation drove him to join Jet Airways. Manish joined Jet Airways as the Head of Frequent […]

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How to Build a Rewarding Career in Digital Marketing Industry

I still remember the excitement about IT/Software in the late 90s and early 2000. Surely, that was one of the best times for people to enter into IT industry. Even those who joined GNIIT program at that point of time could accelerate their career and moved to a respectable position within few years. That’s exactly […]

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Interview with Vikas Chawla, Social Beat, Co-founder

Pradeep Chopra, CEO at Digital Vidya: Young entrepreneurs always have a charm, and some extra passion to walk that extra mile. With Digital Marketing making it easy for people to enter in the field of entrepreneurship, challenges to make a business successful have certainly grown. It’s only your diligence to successfully leverage Digital Marketing that can […]

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Interview on ‘Marketing in the Financial Sector’ with Deputy Head of Marketing at Franklin Templeton Investments

Pradeep Chopra, CEO at Digital Vidya: Marketing Financial Servies was pretty much limited to direct forms of Marketing in the past. But with the revolution that technology brought in Marketing, things have greatly changed. Mapping Content to Customer Journey and pushing personalised content at every stage of  Customer Journey has become very easy. Yet, this doesn’t […]

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Interview with Joe Escobedo, Happy Marketer, Director of Content Marketing

Pradeep Chopra, CEO at Digital Vidya: Its widely claimed in the Marketing Industry that “Content is King”, and by default, content creators are by far the sole King makers out there. Promoting a brand through content is an arduous task and if done right, there is no limit to the results that can be achieved. […]

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Interview with Deepak Mittal, CEO & Co-Founder of TO THE NEW on Digital Transformation

Pradeep Chopra – CEO at Digital Vidya Digital Transformation is everywhere. Taking a look at any process in any given industry, things are changing and digits are being invoked to make the processes more and more efficient. This transformation has permeated the Marketing department too. From responsive websites to public relations via the social media, […]

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Interview with Fernando Angulo, SEMrush, Corporate Speaker and Evangelist

     -     Mar 19th, 2018   -     Industry Insights - Marketing   -     0 Comments   -    ,

Pradeep Chopra – CEO at Digital Vidya Over the last few years, smart Marketers have started paying more attention to building relationships than Marketing in the face of their prospects. Ads are seen pretty negatively by a large population nowadays. A common man in any major city of the world comes across 3000+ brand messages […]

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