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Author Archive

Interview with Gurmit Singh, Founder, DAUWAU Global

Gurmit Singh started his career with the well known Consumer Products Company : Marico Industries in 1993. Founded from Bombay Oil in 1990, it was a 3-year-old startup in a way when Gurmit joined. The company scaled up hugely and went public in 1996. Gurmit was in Consumer Product Sales and then Brand Marketing. Sony […]

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Interview with Deepak Shukla, SEO Expert & Founder, Pearl Lemon

After graduating from the University of Warwick in the UK, Deepak Shukla went on to work for Wave Maker (formally MEC) which is the second largest media agency in the world, with a client portfolio that includes: Vodafone, L’Oréal and Netflix. Deepak then went on to work at Deloitte in the London office where he […]

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Interview with Nishant Radia, Co-founder & CMO, Vidooly

Nishant Radia started coding after college and since then has been part of two organizations before starting up Vidooly, which is a video analytics platform for social publishers and brands. His first organization Headstrong catered to financial services and his second organization 10times catered to tradeshows and conferences. Across both these organizations, Nishant learned a […]

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Interview with Lloyd Mathias, Business Leader & Former Head of PC Marketing, HP Asia Pacific & Japan

Lloyd Mathias’ last corporate role was as Marketing Head for the Consumer PC Business of HP Inc. for Asia Pacific & Japan. This role involved handling marketing across the 27 countries that constituted the A-Pac region. While the mainstay of marketing for PCs remain Television & Print, across Asia, in many countries digital is neck […]

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Interview with Ravi Jain, Co-founder, GenY Medium

  Ravi Jain co-founded GenY Medium, as a full-service Digital Marketing company. They had the vision to create a Digital Marketing firm which combines the “art side” of marketing and the “science” of digital. Needless to add, as a Co-founder, all of what Ravi does at GenY Medium, revolves around Digital Marketing. Ravi Jain started […]

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Interview with Manish Dureja, JetPrivilege,Managing Director

After graduating from University of Pune with an MBA in Marketing in 1996, Manish Dureja began his career in the direct marketing and advertising industry as a Business Development & Account Manager for Direxions. In 1999, his interest in aviation drove him to join Jet Airways. Manish joined Jet Airways as the Head of Frequent […]

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How to Build a Rewarding Career in Digital Marketing Industry

I still remember the excitement about IT/Software in the late 90s and early 2000. Surely, that was one of the best times for people to enter into IT industry. Even those who joined GNIIT program at that point of time could accelerate their career and moved to a respectable position within few years. That’s exactly […]

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Interview with Vikas Chawla, Social Beat, Co-founder

Pradeep Chopra, CEO at Digital Vidya: Young entrepreneurs always have a charm, and some extra passion to walk that extra mile. With Digital Marketing making it easy for people to enter in the field of entrepreneurship, challenges to make a business successful have certainly grown. It’s only your diligence to successfully leverage Digital Marketing that can […]

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Interview on ‘Marketing in the Financial Sector’ with Deputy Head of Marketing at Franklin Templeton Investments

Pradeep Chopra, CEO at Digital Vidya: Marketing Financial Servies was pretty much limited to direct forms of Marketing in the past. But with the revolution that technology brought in Marketing, things have greatly changed. Mapping Content to Customer Journey and pushing personalised content at every stage of  Customer Journey has become very easy. Yet, this doesn’t […]

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Interview with Joe Escobedo, Happy Marketer, Director of Content Marketing

Pradeep Chopra, CEO at Digital Vidya: Its widely claimed in the Marketing Industry that “Content is King”, and by default, content creators are by far the sole King makers out there. Promoting a brand through content is an arduous task and if done right, there is no limit to the results that can be achieved. […]

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