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Author Archive

5 Ways To Solve Keyword Cannibalization

                                  From an SEO outlook, people who approach digital marketing to improve their business, often get caught up in a way of “optimizing” a page. This optimization mindset may cause them to overlook things such as good user experience […]

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Discover Google Adwords Metric – Quality Score

 What is Quality Score?           Quality score is metric recorded in Google AdWords which shapes your Ad Rank, and also determines the position in which your ad appears, which in turn determines the amount of exposure and clicks your ads will receive. Why is Quality Score Important?         […]

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Top 10 Thoughtful Tips For Planning Your Google AdWords Campaign

Google AdWords                 Keywords are the foundation of any successful AdWords campaign. You can write the most enticing ads, but if you don’t manage to put your ads in front of the right customer, your efforts will go in vain.            Choosing the right […]

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Catch Your Email Reader’s Attention With 10 Subject Line Essentials

Email newsletters, marketing campaigns, and email blasts live or die in the crowded inbox with survival, determined mainly by users’ scanning and assessment of sender information and subject lines. There are a lot of components to a successful email marketing campaign, and one of those is an effective subject line. An email subject line is […]

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Understand Lyris Content Checker, For Better Email Delivery Rates

Email is one of your best channels for staying in touch with and engaging customers. If your customers aren’t opening your emails, then you’re missing tons of sales and relationship-building opportunities. Email marketing is a concept which is used to create a communication between buyer and seller. Sending an email regarding your product features and […]

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All About Email Spam, Spoofing And SPF

The Web browser is your portal to the world — as well as the gateway that lets in many security threats. Just imagine what if someone’s watching you and playing with your credentials without your notice. This is called Email spoofing or fishing, where scammers alter the source address and email header to make it […]

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Case Study On Succesful Implementation Of Digital Marketing – Firstcry

 About firstcry:   firstCry.com’s online store was launched in December of 2010, with a belief that there should be a single, convenient and comprehensive platform for parents that can help them make well researched and informed choices for products they need for their kid. FirstCry has grown to a young and dynamic organization of a […]

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