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Tanishq’s Social Media Strategy Revamp To Improve Engagement!

The branded jewellery line from Titan industries was not very successful when launched in 1994.The Indian jewellery market then was very unorganized and with Tanishq launching gold jewellery in 18 carat and predominantly Western designs didn’t do wonders for obvious reasons. Tanishq tried to correct two things: the positioning and retailing. The positioning was changed […]

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