How T-Series became so popular on digital media

4 Min Read. |

  a music label owned by Super Cassettes Industries Private Limited (SCIL) created a buzz after gaining the title


Like all other music companies it was also involved in traditional marketing. But now  it is rapidly pacing promoting its products and services on digital media.

Active on Twitter



T-Series not only promotes through  YouTube but it is very much active on twitter also.

Source: Twitter Page

Active on YouTube

According to Tube filter Charts  Channel has been ranked as the third most-viewed YouTube channel worldwide.

  • 36 channels
  • 72,666 videos
  • 14,955,535 subscribers

Source: YouTube Channel

Active on Facebook

T-series is also active on  Facebook. It is increasing  fans,engagement,likes at a rapid pace . You can easily check official page of T-Series on Facebook.

Total likes : (20/06/2016) 3,552,448
Source : Facebook
Active on Instagram

Channel is also active on Instagram.

Instagram Statistics: 

Posts : (20/06/2016)1,188 
Followers : (20/06/2016)142000
Data Source : Instagram

Search Engine Optimization

T-series is also promoting through SEO(Search Engine Optimization) . You can easily configure this out by the amount of traffic coming to its website through various backlinks. You can check this through Alexa a web analytics company.

Website :

Most recent Achievement

T-Series has figured out how to surpass 10 million supporters and has turned into the primary Indian Youtube channel to accomplish this development.

T-Series was launced in 2011 the station’s triumphant recipe is a blend of musical ability from Bollywood motion pictures and autonomous craftsmen, combined with a keen web showcasing system which perceives millennial watch content online day and night.

Part of the T-Series media and diversion bunch, which claims a system of 16 channels, the music channel passed the 10 million breakthrough not long ago and is including a normal of 8,000 supporters a day. Day by day sees range from 17 million-19 million. Just 40% of supporters live in India; the rest are scattered through the U.S., U.K., Canada, Europe and the Middle East.

T-Series Marketing Strategy

Aravinda R Holla, item advertising director at Vidooly Says

“T-Series has been exceptionally vital in securing the privileges of musical ability. Rather than simply concentrating on music from Bollywood motion pictures, they likewise concentrate on autonomous specialists, something the others do once in a while.”

” T-Series was the banner carrier of computerized transformation and appreciates an early mover advantage . Since most millennial are online practically constantly, catching their consideration on the web can assume a key part in choosing the accomplishment of a melody or a film. Furthermore, on the grounds that T-Series has such a strong online procedure, obviously most real motion picture pennants and pop stars pick it over the others.”

Varun Arora T-Series content securing and advancements official says

Ordinarily, YouTube’s affiliation program gives 55% of publicizing salaries to the channel’s creators. “We are a substance driven association and the adjustment on YouTube is basically through publicizing took after by sponsorships and some nearby substance” . “We have been a bit of the YouTube Red organization since it dispatched yet we can’t divulge any business information about it. Our viewpoints from YouTube Red are continually creating and our gathering is becoming rapidly on this new stage. We are to a great degree positive about it.”

WhY T-Series is doing well at this point

One of the greatest Music marks in India, T Series began its YouTube direct in 2011. After then, it has constructed a strong online procedure and has been reliably using the music recordings to pull in the viewers on the web.

Millennials structure the significant portion of the gathering of people that the Music and Film industry in India concentrate on. Most millennials are online constantly, catching their consideration on the web assumes a fundamental part in choosing the achievement of a tune or a motion picture. What’s more, since T-Series has such a strong online procedure, obviously most significant motion picture flags and pop stars pick it over the others.

What does the future resemble

T – Series YouTube channel has been reliably including around 8 thousand new endorsers consistently. At this pace, by 2017 it can have an endorser base of 12.5 million.

Clarifying the technique behind the T-Series channel, Arora says, “The digitization of substance has changed the way individuals listen to music. We grasped this change and concentrated on a various organization methodology that increased more extensive scope of substance over our groups of onlookers. We spearheaded the ideas of expressive recordings, sound jukeboxes, Bollywood Twisters off camera recordings and melody making recordings, and these little advancements truly helped us to manufacture an association with shoppers. T-Series has likewise fabricated a solid base of faithful fans by staying in discussion with them on online networking.”


T-Series ought to keep utilizing computerized media as the quantity of audience members is just going to increment. To catch the entire business sector computerized media is the best stage these days. Good fortunes to them.



Don Groves

Varun Arora

Photo Credits :



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1 Comment

  1. sagar

    nice post


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