HubSpot Inbound Marketing Certification: How to Prepare?

by | Nov 30, 2016 | Inbound Marketing

6 Min Read. |

Here’s a new obsession in the Digital Marketing industry… HubSpot Inbound Marketing Certification.

But what’s the use? What is even Inbound Marketing? Let’s explore it’s meaning and opportunities you are otherwise missing out on.

Inbound Marketing: What is it?

A subset of digital marketing is Inbound Marketing where marketing tactics are used in order to bring prospect clients to you rather than you having to put in your marketing efforts to catch their eyeballs.

Inbound Marketing is the technique to create and share the content with the audience. The specially designed content is to appeal the wishes of your clients, attracting qualified prospects to your business and keeps them coming back for more.

Inbound Marketing Trends 2017

The top 3 inbound marketing trends for the year 2017:

1. User-Generated Content In Demand

The companies that are focussed in putting more efforts to maintain a stable content marketing strategy are going to generate more sales. Some of the famous social media platforms using this technique are Twitter, Facebook. One more example of user-generated content that could be seen in Starbucks and their white cup contest.

2. Guest Blogging of No Use in SEO

Guest blogging has always been looked upon as an effective and useful way of tapping into someone else’s audience. However, the trend is changing. If you have an SEO strategy which focuses on guest posts, it’s time you drop that idea and strategize a new one.

3.  Marketing Analytics is Here to Stay

Undoubtedly, 2016 has been the year of analytics, metrics, and stats. These trends indicate that use and growth of marketing analytics will continue to grow. Most of the marketers (the ones who know business) are spending a good amount of time calculating what a user wants.

HubSpot Inbound Marketing Certification

Inbound Marketing trends infographic

Inbound Marketing is continuously growing and very soon, it is going to have the biggest share in the digital marketing strategy.

Why not leverage this opportunity and get HubSpot Inbound Marketing certification?

By the end of this blog, you will know:

Get answers to the following question:

  • What is the Inbound Marketing Certification course?
  • Why get certified?
  • Who should get certified?
  • How to get inbound certified?
  • Course content
  • What will you get after passing the exam?

What’s HubSpot Inbound Certification Course?

The Inbound Certification Course covers all the basics of the Inbound Marketing methodology. You will be able to learn about SEO, blogging, conversion analysis, lead nurturing, and reporting comes together in order to form a modern inbound marketing strategy.

To be HubSpot Inbound Certified, you will have to pass the certification exam with at least 75%. The exam is 75 minutes long, and you will have to attempt 60 questions. Doesn’t matter if you are dicey about the question, you should still attempt it as there is no negative marketing in this exam.

Why Should I Do HubSpot Inbound Marketing Certification?

On being Inbound Certified, you will have an opportunity to join a community of over 30k active inbound marketers. You will be know how to grow your business and career.

Things you will learn:

  • Content marketing that attracts people
  • Lead nurturing
  • High-converting landing pages
  • Customer delight

Is HubSpot’s Inbound Marketing Certification Relevant for Me?

Here’s why Inbound Marketing Certification is for you…

I’m a Student

Due to the job and internship opportunities available after you have an Inbound Marketing Certification is immense! This is the reason, a large chunk of students are opting for this certification. So, if you are a student planning to build your career anywhere near Marketing field, this is a good option to consider.

I Run a Company

If you are an entrepreneur and have no clue about Inbound Marketing (except it’s a subset of digital marketing), you are losing on a lot. After this certification, you will know the hacks and tricks to build the Inbound businesses from the ground up.

I’m a Potential Marketer Or Professional Marketer

If you are planning to establish your career in digital marketing, you must know the Inbound Marketing to increasing the job satisfaction.

Doesn’t matter if you have already established your career in Digital Marketing, you can still polish your content and digital marketing skills via this certification.

How to Get HubSpot Inbound Marketing Certified?

Here is the step-wise procedure to HubSpot’s Inbound Marketing Exam:

1. Sign Up

It’s as easy as ABC. Just go to HubSpot’s site and sign up for a complimentary HubSpot account. If you are a paying customer, you have to log in and browse under the Academy tab.

2. Take Classes

Have knowledge about what is inbound marketing, methodology of inbound marketing and the practical application of it. Once you are prepared for your certification exam, give the test!

3. Pass the exam

After registering, you can take the certification exam. In order to track your grade, you can browse within your HubSpot account. You will get a HubSpot Inbound Marketing Certification if you have passed the exam.

What Will I Get After Passing the Exam?

You are going to receive that black hat and you can now strike that pose for a graduation photograph! Wait, just kidding.

HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certificate

The personalized certification and badge that you will receive are infinite times more valuable than a hat or photograph. Showcase your Inbound Certification by adding it to your email signature, LinkedIn profile, and your website.

Oh here’s one more way to show it off…Get print out and hang it on your desk. (Why not?)

If you are searching for a job, the HubSpot Inbound Marketing Certification in your resume will increase the chances of you getting hired.

Benefits of HubSpot Inbound Marketing Certification

  • You will be at the top since the growth and scope for inbound marketing are immense.
  • No other marketing branch can claim more rigorous testing.
  • The certification will be a proof to your prospects and customers that you know all about delivering exceptional marketing ROI.
  • Certification is definitely a deciding factor if you are looking for work.
  • If you are a certified Inbound Marketing Manager, you will be tougher to be replaced or out-sourced to a non-certified person.

The HubSpot Inbound Certification is a free online marketing exam that is open to anyone and everyone.

Doesn’t matter if you are a student, CEO, business owner or professional marketer, Inbound Marketing Certification will put you at the top of the latest and updated trends in the dynamic world of inbound marketing.

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hubspot-inbound-marketing-certification-exam, CCBot/2.0 (

If you look at the big picture of how Inbound Certification will profit you then it terms of number of visitors, conversion of leads, nurturing and delighting customers into promoters.

A few days of learning, practicing, and certification, and a lifetime of knowledge and profit.

Resources to Learn Inbound Marketing

From where can I learn Inbound Marketing and prepare for the exam? Here are few top reliable resources:

1. HubSpot Resources

HubSpot provides comprehensive videos from where you can learn Inbound Marketing and give the exam. However, there is only one drawback i.e., there is no opportunity to get practical knowledge.

2. Training Institutes for Inbound Marketing Exam

There are a few high-quality institutes that offer Inbound Marketing Certification Course. Amongst them is Digital Vidya which not only helps in building your basic inbound marketing concepts but also helps getting hands-on experience with the tactics and techniques of inbound marketing.

There will be experts to guide you.  There will be live instructor-led sessions.

Two Types of Courses:

  • CIMP (Certified Inbound Marketing Professional)
  • CIMM (Certified Inbound Marketing Master)

It is a one-month long training where you will learn the theoretical and practical aspect of Inbound Marketing.

HubSpot Inbound Marketing Certification Syllabus

Looking for what all you will learn? Here’s a glimpse of what you can learn:

1. Attract prospects into conversion funnel

The technique of pulling customers and the different phases of Inbound Marketing implementation.

2. Conversion to Leads

You will learn how to aggregate audience and impact their thinking to generate high-quality leads.

3. Turn traffic to leads

You will have an opportunity to hands-on latest techniques of website optimization and landing page designing.

4. Nurture the Leads via Emails

After learning about the different aspects of Inbound Marketing, you will learn about drip email marketing and marketing automation for lead qualification and nurturing.

Ready to Pass HubSpot Inbound Marketing Certification? With Inbound Marketing Training, have an in-depth knowledge.

Already HubSpot Inbound Marketing Certified? We would love to hear your experience.

Image Credits: HubSpot

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1 Comment

  1. Tamanna Mehta

    How much can I earn after doing HubSpot Inbound Marketing Certification? I am having a 1.5 years of experience as digital marketing Executive


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