With the advancement in technology, businesses have transformed their approach to marketing. They have extended their path towards digital marketing after taking into consideration various advantages of it.
While Digital Marketing can be a very effective platform to build and enhance your business, it can also lead to amazingly good results if done strategically. After all, there is no point of investing money in Digital Marketing Campaigns that do not lead to conversions. To achieve your desired results from Digital Marketing, you should learn how to increase the ROI.
93% of Indian Marketers are planning to increase their digital investments in 2019. However, a lot of Indian Marketers are facing challenges when it comes to increasing ROI.
To provide you with detailed & valuable insights on how to get more from the Digital ROI, we had with us Punit Modhgil, Founder-Director, Octane Research, two decades of experience in Product Management, Sales & Marketing.
(i) Tier 2, 3 and 4 are the new growth engines
(ii) Future of Digital Marketing – AI & Chatbots
(iii) Understand Email Psychology
(iv) Deploy Smart Systems like Artificial Intelligence Platforms & Chatbots
(v) Employ the Attribution Model and align it with customer touch points
(vi) Sharpen the Content Focus:
- Local Language Content
- Video Content is Top of Charts
- Google India forecasts more than 50% search queries to be voice driven
(vii) Digital Channels
- Owned – Website, LP, Blogs, Content, video, email list. databases, marketing automation, chatbots
- Rented – Facebook, Li, Ig, Tw, YouTube, Affiliate, Tech Platforms
These were some of the highlights of the session. To get in-depth details of How to Get More From Your Digital ROI, access the webinar recording:
Hopefully, this webinar was valuable and added to your knowledge. Moreover, if you are looking forward to Digital Marketing for Business & Career Growth, join our free Digital Marketing Orientation session.