Becoming a Digital Marketer is a Complete Journey – Let us be Your Guide.
Digital Marketing’s scope is increasing with leaps and boundaries. To boost their productivity, new businesses are focusing more on digital marketing. In this realm, there has been significant growth in recent years. Some of the benefits of the digital marketing course are higher wages, secured job profiles, and broad goals. The very first thing that you need to know before starting your Digital Marketing Journey is to be aware of the Digital Marketing Syllabus.
Why You Should know the Digital Marketing Syllabus?
Learning digital marketing techniques will help you grow your own business, work for state-of-the-art companies or work as freelancers around the world. This digital marketing syllabus will enable you to develop critical digital marketing skills on the basis of which you can start your journey to become a digital marketer.
Who Should Be Aware of the Digital Marketing Syllabus?
Business Owner
Digital Marketing offers the flexibility to start a business with little or no budget. Business owners and entrepreneurs can think of different innovative ways of reaching their target audience and transforming them into their customers. Business owners who want to reach more online customers and want to learn real strategies to grow their business from email marketing to advance PPC marketing. For this reason, Business Owners and Entrepreneurs should know about the Digital Marketing syllabus to pursue a certification in it.
Marketing Professionals
Marketing professionals, sales managers, business development executives and other accomplished marketing professionals may take advantage of this digital marketing course & should be aware of the Digital Marketing syllabus. Marketing officials should no longer consider digital marketing as an opportunity to pursue later. It is high time they needed the understanding of the principles of digital marketing to succeed in the digital marketing world.
Career Switchers
Individuals who presently conduct traditional marketing campaigns and want to “turn over” to new marketing platforms need to know about the Digital Marketing Syllabus to take up a professional course. Complying to obsolete marketing tactics can have a negative impact. Individuals who wanted to try out modern marketing techniques that were found by the community and are now being invited to be aware of the digital marketing syllabus & take up a digital marketing training program.
IT Professionals
Personals working in IT sectors also have a significant advantage of taking up training in digital marketing. With the growing importance of Digital Marketing, IT professionals have a promising career in it. Most businesses are coming forward to spend a lot of money and being an IT professional with digital marketing experience will quickly get you employed in big business companies.
Students
As Digital Marketing’s significance is rising exponentially every day, the chances of it becoming a successful profession are prominent. Students with digital marketing knowledge are able to turn out to be entrepreneurs with new business ideas to build start-ups. Students doing BBA and MBA can also pursue the path in digital marketing with their studies as it acts as a bonus to improve their skills. In addition, MBA graduates trained in digital marketing are quite eligible to become a Digital Marketing Analyst, SEO executive, manager of PPCs, etc.
Components Covered Under Digital Marketing Course Syllabus
With frequent updates and algorithm shifts, digital marketing is impulsive in nature, which further contributes to industry volatility. Once too effective, there may be some digital marketing strategies that might not work now.
That’s why having a good & updated digital marketing syllabus is important when you are looking forward to learning Digital Marketing. A perfect Syllabus Digital Marketing Course is made up of two main attributes that are recent updates and the ability to create strong foundations.
While designing our Digital Marketing Syllabus, this is exactly what we focused on. We concentrated on the most efficient way of nurturing a Digital Marketing Consultant’s skills and expertise. Through our Digital Marketing Syllabus, we ensure that all digital marketing platforms and their appropriate use are understood to the learner.
From the strategic point of view to execution, you can understand the concept of Digital Marketing through 44 separate Modules of our Digital Marketing syllabus.
The instructor-led sessions are accompanied by assignments and tasks that ensure that you are actually applying your learning. By doing so, you can take advantage of an exceptional Digital Marketing Syllabus.
What are the Subjects in Digital Marketing?
Digital Marketing Course Syllabus cover the following topics:
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Inbound Marketing
• Web Analytics
• Facebook Marketing
• Other Digital Marketing Topics
Digital Vidya’s Digital Marketing Course Syllabus
Search Engine Optimization
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.
Introduction to SEO
• How do Search Engines work?
• Organic Search vs. Paid Search Results
• Keyword Research
On-Page SEO
• HTML Basics
• On-page SEO Elements
• Technical SEO
• Mobile SEO
• Schema Markup
Off-Page SEO
• Link Building
• Social SEO
• Local SEO
• Backlink Audits using SEMrush
SEO Audit, Tools, Measurement
• SEO Audits
• Algorithm Updates
• Measurement with Google Analytics
• SEO Resources, Careers in SEO
Search Engine Marketing
An essential part of Digital Marketing is to optimize visibility in the results of the search engine. Strengthening findability by Search Engine Marketing (SEM) is an effective tactic for achieving your marketing goals. In this part of Digital Marketing Syllabus, you learn how to use Google’s AdWords to build, execute and automate an effective ad campaign.
• Introduction to SEM – Fundamentals & Case Studies
• Creation of Google Display Network
• Mobile Ad Campaigns
• Shopping Campaigns – Introduction
• YouTube Marketing – Introduction & Ad Formats
Social Media Marketing
Social media is a powerful marketing channel. You will learn more about the major social media platforms in this part of digital marketing syllabus, how to manage your social media presence, and how to create effective content for each platform. It can be challenging to cut through the noise in social media, and marketers often need to use paid social media marketing strategies to amplify their message. In this digital marketing training syllabus, you will learn about the possibilities in social media for targeted ads and how to run advertising campaigns that resonate with your audience.
• Getting Started with Social Media Marketing
• Introduction to Social Media
• Facebook Marketing
• Creating Content for Facebook & Social Media
• Tools for Content Creation
• Facebook Marketing
• What is Facebook Marketing?
• How does Facebook Advertising Work?
• Instagram & LinkedIn Marketing
• Marketing on Instagram
• LinkedIn as a Marketing Platform
• Twitter and Snapchat Marketing
• Pinterest Marketing & Creating a Successful Digital Marketing Strategy
• Social Media Marketing Tools
• Crafting a Successful Social Media Strategy
Email Marketing
Email is an effective marketing channel, particularly in the customer journey’s conversion and retention phase. You will learn how to create an email marketing strategy in this segment of Digital Marketing syllabus, you will learn to create and execute email campaigns, and measure the results.
• Deliverability
• Effective Email Content
• Customer Acquisition Strategies
• Effective Creative Introducing
• Nurturing & Automation
• Resources to do Situational Analysis & Progressive Updates
• Email Automation
• Introduction to Automation
• Choosing an Automation Platform
• Simple Automation Functions from MailChimp
Inbound Marketing
Inbound marketing is the fundamental shift that every business needs since it is the process of empowering potential clients. Once you learn the essentials of the inbound methodology, you will be able to manage your marketing for a long time and be successful in both career and business. By the end of this course, you will be able to understand the structure of inbound marketing.
• Attracting your potential customers into the conversion funnel
• Converting your prospects into leads using emails
• Landing Page
• Conversion Optimization
• Conversion Optimization Patterns for Engaging website Visitors
• Lifecycle Emails
Web Analytics
Web Analytics is measuring, collecting, analyzing and publishing Internet data in order to recognize and improve web use. Web Analytics is a website traffic tracking tool. It can also be used by businesses as an instrument for business and market research. This component of Digital Marketing syllabus will begin by discussing Web Analytics concept and categories, some examples of Web-based analytics such as Klout, Google Analytics, and, to name a few, Microsoft adCenter Analytics.
• Introduction
• Google Analytics
• Content Performance Analysis
• Visitors Analysis
• Social Media Analytics
• Actionable Insights and the Big Picture
• Social CRM & Analysis
• Digital Analytics
• Platform Principles
Facebook Marketing
Facebook marketing is one of the essential channels for promoting your product these days, so if you want to learn Facebook marketing to improve your business, this is the exact course you’re looking for to do social media marketing.
Learn and master Facebook marketing (powerful social media channel) using proven step-by-step strategies for attracting followers, building your brand, and converting your followers to paying clients.
• Introduction to Marketing
• Facebook Pages and Post Best Practices
• Facebook Ads – Campaign Objectives
• Facebook Ads – Targeting Audiences
• Facebook Ads – Impactful Creatives
• Facebook Ads – Optimization and Reporting
• Facebook Ad Policies
• Facebook Messenger
• Facebook Shop
• Building Brand Awareness
• Driving In-store Footfall
• Facebook Pixel
• Driving Online Sales
• Generating Leads
Other Digital Marketing Topics
• Integrated Digital Marketing Strategy
• Affiliate Marketing
• Media Planning & Buying
• How to Become a Freelancer in Digital Marketing?
• E-commerce Listing and Marketplace Selling
• Programmatic Marketing
• Adobe Analytics – SiteCatalyst
• How to create an Infographic Resume
• Content Marketing (in association with LinkedIn)
• Lead Sourcing
Digital Marketing Syllabus Faqs
What would I learn through this Digital Marketing Syllabus?
Digital Marketing is the umbrella of various promotional and advertisement resources for which we offer a Certified Digital Marketing Master Course. We also keep updating our modules as per the industry scenario. Major topics are as below;
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Inbound Marketing
• Web Analytics
• Facebook Marketing
• Other Digital Marketing Topics
What will happen if I miss any live session?
The recording of each session will be provided to you. Even after your course has been completed, you will continue to receive recordings of future sessions to review and stay up-to-date with the latest developments in the digital marketing industry.
How will this Digital Marketing Syllabus help in the Business?
Digital marketing is the way to save up to 60% of the marketing budget. You can also run your advertisement by time, geographically, target audience set, and much more. Our Digital Marketing syllabus is very useful to your business if you are interested in increasing your lead and conversion rate.
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