X has 2 lakh plus fans, we have 3 lakhs……………we keep on hearing such boastful statements but do you really feel this towering fan acquisition actually work for a brand. I don’t think so. While writing this, a friend of mine , sitting next to me is pinching me hard and telling me “A large [...]
Social Media Insights
The State of Facebook Community Building Among Indian Brands
Hankering after numbers on digital media is not new. It lead to the dotcom bust of late 90′s and can repeat again in the form of bust of social media networks if they are not handled the way it should be. The ‘hits’ of those days have turned to ‘likes’ of today’s world. While the [...]
Social Media Insights
Social Media ROI: The Right Approach & Ways to Track It
In any kind of business, ROI (Return On Investment) is a must. And it is a common sense that whatever you invest in your business, you must get better return for it. And social media is no different. Social media marketers have found it tough to measure the ROI in the traditional sense (X-Y/Y, where [...]
How To
10 Ways to Crack Facebook Edge Rank
Facebook edge rank has catched the fascination of social media marketer since past few months. Lot of discussions have happened & numerous blog posts written on how to optimize your facebook page wall posts to ensure it reaches to as wider audience as possible. For those who are not aware, your posts on facebook fan [...]
How To
How to Avoid Getting Your Facebook Page Banned by Facebook
Recently the highly successful facebook page of Pizza Hut India was brought down by Facebook. The major reason was the violation of facebook promotions guidelines. Although latter on their page got restored again after of course, by the effort of the page admins who contacted Facebook to restore their page but it could have been [...]
Social Media Insights
Seeing Beyond Likes for Your Facebook Page
Here’s a Guest Post on how brands should use Facebook Page Facebook pages have become must for any business or even website. With nearly 700 million active users and rising, having a Facebook page to showcase your products and services allows you to reinforce your brand name. Moreover, as social trends get included in search [...]
Social Media Case Studies
How to Build a Great Company Facebook Page (Wall Street Journal)
“Does your company have a Facebook page?” It’s a question that most firms, large and small, encounter today. While the question highlights how powerful Facebook has become as an online marketing strategy, it also signals a herd mentality: you must have it if your competitors do. In order to be truly successful in building a live and [...]
