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How To Use Digital Marketing To Promote Your Business

Why is digital marketing important for business? Any business requires promotion for its growth. Promotion involves communicating the existence of your  business to maximum number of people and also to convince them to buy your products and services. Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets, Direct Marketing  are some of the traditional methods of […]

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JustAnswer.com Accessed Google Analytics Premium For Customized Analytics Tracking Strategy

About JustAnswer.com JustAnswer.com is an American website which answers visitors’ queries related to Law, Automobile repairs, Electrical appliances repairs, Healthcare, Veterinary queries, Computers and many more topics. Just Answer has a panel of experts and professionals in various fields and depending upon the nature of the query, the question is forwarded to respective experts who […]

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Learn To Track Data With KISSmetrics

Kissmetrics Kissmetrics is a web analytics and conversion tool which was launched in 2008. We will see some unique features of Kissmetrics which distinguish it from other players in the crowded space of web analytic tools. Person based tracking system Kissmetrics uses a person based tracking system rather than a sessions based or pageviews based system. […]

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Top 4 Tips To Optimize Non-Branded Paid Search Campaigns

Branded and Non-Branded Paid search campaigns Branded Paid search campaigns are PPC ad campaigns that have a brand name or a variation of a brand name as keywords. Eg. Jet Airways, Dell Laptops, Wadilal Ice cream etc. Branded paid search campaigns are aimed at customers who already know about a brand, have a fair amount of […]

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Accessing Google Analytics Premium Enabled Wiggle To Get Accurate Report

About Wiggle Wiggle is an on- line retailer of swimming, cycling, running and triathlon equipment and gear in the United Kingdom. With triathlon gaining popularity as a mainstream sport in the world, Wiggle is continuing to grow and post good performances in recent years. In order to maintain their advantageous position in the field of […]

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Avoid The Biggest Mistake Web Analysts Make

The biggest mistake web analysts can do is to work without a purpose. Web analytics tools are extremely powerful and they can churn out a lot of data. But if the basic purpose or objectives of the website and hence the web analytics project are not defined prior to the start of the project, it would have […]

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Swissôtel Hotels & Resorts Doubled E-commerce Conversion Rate By AdWords Optimization

About Swissotel Swissotel Hotels and Resorts are a chain of luxury hotels across the globe. Swissotel is a part of the strategic alliance between the three distinct hotel brands, Fairmont, Raffles and Swissotel. This premium resort brand is present in 5 continents, 20 countries and has 46 properties worldwide. It caters to business as well […]

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Case Study On SHOP.com’s Shift From Omniture To Google Analytics

About Shop.com We will see in this case study how shop.com, an e-commerce website in the United States of America shifted from the Adobe SiteCatalyst web analytics tool to Google Analytics. shop.com is a leading on- line shopping website and offers a wide range of products and brands for purchasing. Its value propositions are savings for the […]

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Guide To Compare Best Web Analytics Tool For Your Business

        Web Analytics Web Analytics has become an indispensable tool to measure and improve performance of digital properties. With more and more organisations acquiring digital assets such as websites, mobile applications and connected devices, Web Analytics softwares provide a systematic approach to measure the effectiveness and popularity of these digital assets. Using […]

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Puma Increased Order Rates To 7.1% Via Google Analytics Insights

About Puma Puma is a world famous brand that manufactures shoes and sports apparel and accessories. Puma is present on- line in the form of its website- puma.com. This website serves the purposes of communicating  brand information and providing an e- commerce gateway to Puma’s target audience. Puma has a wide range of product categories like […]

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