Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Author Archive

A Beginner’s Guide to WhatsApp Marketing

Whatsapp is rarely a marketer’s first choice when it comes to digital marketing. However, at 1.5 billion monthly active users, Whatsapp is a platform that has unparalleled reach. It’s also a platform that most users prefer for daily interactions, which can offer great potential for brands who want to increase their reach and customer satisfaction, […]

Read More →

The New SEO Process: Everything You Need to Know

On any given day, people conduct more than 2.2 million online searches. That’s precisely why the SEO process is so important to every kind of business because the chances are the customer is already looking for what you have to offer. You just have to be part of their search results. While SEO is the […]

Read More →

A-Z Guide to Robots.txt Generator and its Role in SEO

Everyone is looking for that magic trick that can immediately make their website more SEO-friendly. The Robots.txt generator is one tool that is a legitimate hack for improving your SEO. The robots.txt file is part of the robots exclusion protocol (REP). This is a group of standards that how robots crawl the internet to find […]

Read More →

What is a Python Dictionary and How Does it Work?

Believe it or not, a Python dictionary works in a very similar way to a regular dictionary. Python offers many different data structures to hold information, and the dictionary is one of the simplest and most useful. While many things in Python are iterables, not all of them are sequences and a Python dictionary falls […]

Read More →

Central Limit Theorem: Everything You Need to Know

The Central Limit Theorem has a unique importance in the field of data science. In fact, many believe it’s one of the few theorems data scientists need to know. Although an early version of the Central Limit Theorem was discovered as far back as 1733 by Abraham de Moivre, it continues to be applied to […]

Read More →

The Complete Guide to Building an Ideal Data Scientist Resume

According to the LinkedIn Workforce Report for the US, there is a shortage of 151,717 data scientists across the United States. This shortage is not just restricted to the USA but is prevalent across the world, including in India. With so many positions available, data science does present great career opportunities. However, to get your […]

Read More →

Best Pandas Tutorials & What Makes Them Exceptional

The reason Python is the most popular language when it comes to data science and machine learning is its exceptional libraries. Pandas are one such Python library that is commonly used in data analysis. The Pandas library was created by Wes McKinney, founder of tech startup Datapad. While there is a lot of documentation around […]

Read More →

Regression Analysis: Everything You Need To Know

John Tukey once said, “An approximate answer to the right problem is worth a good deal more than an exact answer to an approximate problem.” That is exactly what regression analysis strives towards. It’s one of the most commonly used predictive modeling techniques that help make more informed decisions in important situations. In this article, […]

Read More →

Here’s What You Should Know About Logistic Regression

Logistic regression is an invaluable regression analysis technique in situations where linear regression simply cannot work. To quote prominent statistician Andy Field, “Logistic Regression is based on this principle: it expresses the multiple linear regression equation in logarithmic terms(called the logit) and thus overcomes the problem of violating the assumption of Linearity.” In this article, […]

Read More →

A-Z Guide to Linear Regression: Everything You Need to Know

Linear regression is one of the most common data analysis techniques to help you make sense of Big Data and enable more informed decision-making. This quote from renowned data scientist Tom Redman gives us the best possible explanation of linear regression. “Suppose you’re a sales manager trying to predict next month’s numbers. You know that […]

Read More →