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Google Analytics Tutorial to Learn Performance Tracking

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Creating a new website is very easy but when it comes to monitoring and promotion, then it is probably the toughest job to do.

Actually, monitoring and promotion are inter-linked; if you want to promote your website in the best way then you will have to monitor it in the best way. In this blog, we will be providing you with Google Analytics Tutorial that will help you to monitor your website in the best possible way.

Before you start working on the promotion of your website you need to know so many things like; are you getting enough visitors on your website, your visitors belong to which region and which community, do they stay long on your website or they just bounce back, and so on.

Once you know the answer to these questions you can work on your website’s promotion in the best manner and soon you will be seeing a positive change in your website’s search engine ranking.

As per the recent reports, at least 27,725,874 live websites are using Google Analytics to track and optimize their performances.

That is why, in this Google Analytics tutorial, we will let you know what is Google analytics tool and how would it help you to monitor your website and promote it. So without getting any delays to let’s get started:

Google Analytics Tutorial for Beginners

What is Google Analytics?

Google analytics is nothing but a Google’s tool that will help you in monitoring your website or in other words it will track the user activity and provide you all the relevant data necessary in your website’s promotion.

These activities include; the number of users who visited your website, for how long they stayed on your website, and so on.

Google analytics tool has been very well designed and it can even let you know your website’s speed. Google analytics in simple words is a tool that will fetch you the real data of your website.

This data can be further utilized by you to promote your website. You can use it to improve your SEO strategy as well as business intelligence.

Let us have a look upon the Google Analytics Tutorial Video to understand the concept with their practical implementation-

Google Analytics Tutorial Video

This Google Analytics Tutorial Video will take you into the world of Google Analytics and clear all the associated concepts.

Now let us take this Google Analytics tutorial for beginners to the next step and understand why would anyone need Google Analytics?

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Why would you need Google Analytics?

Google analytics is the best tool available on the internet to track your website’s user activity.

This tool is available for free of cost on Google and it will provide you with the information regarding your website’s visitors.

This tool will help you in analyzing the performance of your website in the best possible manner. You can get the answers to a number of questions that are essential to check your website’s performance.

Google Analytics Tutorial

Google Analytics Metrics & Definitions

Once you will see the Google Analytics report you will be able to understand what is working on your website and what’s not. You can further work upon these measures and improve your website.

Optimizing your website becomes really easy and efficient when you have the report of Google Analytics.

Google analytics provide you with the information through which you can clearly understand what changes are required in your website to improve its performance.

Considering this fact, using Google Analytics becomes extremely important if you want your website to perform like a charm.

For online marketers, it is a boon considering the information that it provides. Using Google Analytics is really easy due to its simplified user interface and easy controls but if you are new to it you might face certain difficulties.

If you are a newbie no need to worry, in this Google analytics tutorial for beginners we will guide you how can you set up Google Analytics and start your journey on this platform.

Setting up Google Analytics – Tutorial on Google Analytics

Google Analytics Tutorial

Setting Up Google Analytics Account

Setting up Google Analytics is really easy; you need to have a Google account which we believe that you would be having. Though if you are not having a Google account then create one. After you have created an account, follow the below mentioned steps;

1. Go to http://www.google.com/analytics/ and click on a new account. You will have to set up everything for your website from scratch.

2. In the next step, Google Analytics will ask you to choose an option between Website or App. Here you choose one which you want to track. Since this is a Google Analytics tutorial for website tracking we will go by that. Click on Website.

Google Analytics Tutorial

Setting up New Google Analytics Account

3. Now fill in the necessary details asked by Google Analytics like your website name, URL, the category of your industry, time zone and so on.

4. Now in the next step, Google Analytics will ask you if you want to share your information with Google or not, it totally depends on you how you want to proceed. Once you are done with that Click on ‘Get Tracking ID’.

5. In the next step, you will be having your unique tracking ID. Copy the entire tracking code and paste into page’s code that you want to track. We recommend you to paste this code in the header section (<head> section) of your page.

Add Tracking Code in the WordPress Site:

You can either do it manually or let Google Analytics WordPress plugin do that.

We first take you through the manual method:

Method 1

1. Login to your WordPress website and go to the dashboard. Hover over the appearance tab and click on the Editor button.

Google Analytics Tutorial

Add Tracking Code in the WordPress Site – Manual Method

2. This is actually Edit Themes Page on your screen right now. Look in the right section of the page (templates section) and search for “header.php”. You can also press CTRL+F to speed up this search process. Once you find “header.php”, click on it.

3. Now you can edit this file. Here look carefully for the <head> section or you can also use CTRL+F to find it easily and quickly.

4. Once you have found the section, click in front of it and press Enter to take it to the next line and paste the Google Analytics tracking code above it.

5. After pasting the tracking code in this file click on “Update File” button.

6. If you want to check whether you have done the things right, go back to the Google Analytics tab and wait for a few minutes to check if Google Analytics is receiving any data from your page or not.

Method 2

You can also add Google Analytics tracking code by Google Analytics WordPress plugin which you can find by the name – Google Analytics for WordPress by MonsterInsights Plugin.

1. Search for this plugin in your WordPress dashboard and download it.

Google Analytics Tutorial

Add Tracking Code in WordPress Site – Google Analytics Method

2. Once you have downloaded your plugin activate it. Now you need to configure this plugin.

3. In the setting section of plugin click on “Click here to authenticate manually” to enter the Google Analytics tracking code.

Google Analytics Tutorial

Authentification with Google

3. Copy your Google Analytics tracking code as mentioned in the above steps.

4. Now paste your tracking code in your plugin and click on “Save changes”.

Once you have pasted your tracking code we suggest you wait for a few time on your Google Analytics page to start receiving data.

Now you are all set to start using Google Analytics for your website. You can track your pages as per you want. Just wait for a few days and you will see some data in the dashboard of your Google Analytics.

Now since you are new to this and this is a Google Analytics tutorial for beginners we will let you know the meaning of the data that you can expect on your dashboard of Google Analytics.

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What does the data mean?

When using it for the first time you might find Google Analytics really tricky and confusing as well but no need to worry, here we are to help you understand each and every terminology of it.

You have created a new website and you want to track your user’s activity on your website, just paste the Google Analytics tracking code on your website’s code and you will get the information, but you might be confused about the data being displayed to you.

Below we have mentioned the information that you can expect from Google Analytics and the meaning of those terms-

Google Analytics Information and Metrics

1. Visits

This tells you how many times the user has visited your website.

2. Unique Visitors

As the name suggests, this tells you how many unique visitors have visited your website in a specific time frame. This is different from total visits.

If a user from a specific IP address will revisit your website in that time frame then Google Analytics will increase the total visits, not the unique visits.

3. Page Views

It lets you know the number of pages a user has looked in the duration of his/her stay.

4. Pages/Visits

This is simple; page views divided by visits.

5. Average Visit Duration

This tells you what is the average duration for which visitors stay on your website.

6. Bounce Rate

This is crucial information displayed by Google Analytics. It tells you what is the percentage of user who visits your website but ‘bounces back’ in a time frame.

Now user might bounce back for plenty of reasons and this time frame is still unknown, it could be anything like 5 minutes or 10 minutes.

7. %New Visits

This tells you the percentage of user who has visited your website for the first time in that time frame v/s the number of people who visited your website before that period.

It’s not over yet, a tutorial on Google Analytics provides you with other similar information like data manipulation and so on. Don’t worry, with the passage of time you will get used to these terminologies and will understand them better than ever.

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We suggest you set up your Google Analytics today itself, don’t delay.

Now let us take this tutorial on Google Analytics a bit further and understand how you can set up your goals on Google Analytics?

How to set up your goals on Google Analytics

Google Analytics Tutorial

Google Analytics Goal Set-Up Form

You can actually tell Google Analytics what is important for you. Google Analytics will then display you the data as per your priority.

Now let us suppose that you are having an e-commerce site and you have a confirmation page after the purchase page. What if you want to keep that in priority? You can let Google Analytics know that.

Google Analytics will track this information and let you know if your conversions are occurring up to the expectations or not.

You can actually set up to 20 goals at once on Google Analytics. Now let us learn how to do that?

Step 1: First of all login to your Google Analytics account and click on the admin tab and go to the VIEW section and click on Goals.

Google Analytics Tutorial

Admin Tab

Step 2: There you will see a red option with the name ‘+New Goal’, click on it.

Google Analytics Tutorial

Setup New Goal

Step 3: Now in the next step, you will be provided with 3 options where you can choose among; using templates, creating custom goals, creating smart goals for setting up your Goal.

In the first option; Template you will get four categories: Revenue, Acquisition, Inquiry, and Engagement. Choose accordingly.

Choose custom option if you want to set custom goals (not from the above mentioned or smart goals options).

If you want to go for Google AdWords then you can choose Smart goals.

Step 4: Now in this step, you can provide a description of your goal like Destination, duration and so on. You can choose the destination to target users of a specific destination. Choose the duration and other steps accordingly.

Step 5: Now in the next step, you will be asked for more goal details, fill accordingly.

Now you are all done. You have set up a new goal and your Google Analytics data will be updated accordingly.

Final Words 

Google Analytics is no doubt very useful tool if you want to take your website promotion goals to the next level. You want to remove each and every flaw from your website, take the help of Google Analytics and analyze the information provided by it to understand those flaws.

You might be clear about Google Analytics after the above Google Analytics tutorial if any doubt persists in your mind you can also go for Google Analytics tutorial video.

Joining Web Analytics Training will enable you to learn and master Google Analytics to set up your Google Analytics today and track the user activity of your website like a pro.

Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. He relies upon his Digital Marketing learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.

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