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River Pools And Spas Used SEM To Increase Its Web Traffic By 120% With 50% Lesser PPC Cost

About River Pools And Spas: River Pools and Spas is one of the largest inground pool construction companies in USA, serving Virginia and Maryland. Marcus Sheridan is the owner of the company. River Pools And Spas Business Objective: The company has realized that the traditional marketing strategies like radio, direct mail and yellow pages have […]

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5 Major Search Engine Marketing Tips For Small Business Websites

These days almost every business big or small has its online presence. Search Engine Marketing is adopted by even small businesses to increase the sales and build the brand. Here are few Search Engine Marketing tips for the small business websites which can help them to optimize their campaign: 1) Make Your Online Identity: It […]

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4 Major Practices For Automated PPC Rules

In today’s world where ‘ time is money’, Google AdWords feature to automate the campaign comes as a big relief from continuously tracking and optimizing the campaign. There are many actions which become a regular feature in which not much of decision making is required like-tracking that the keywords bidding should not exceed the allocated […]

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Beware Of Making 2 Mistakes In Search Engine Marketing To Cut Down The Cost On Your PPC Campaign

These days PPC campaign is one of the most sought after form of marketing. It is a great platform to advertise but it can turn out to be a big pocket burner if not dealt with due care. Lets look into two major aspects which if handled properly can bring down the cost of your […]

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Danner, Inc And Sister Company LaCrosse Footwear, Inc. Leveraged Search Engine Marketing To Increase Overall Traffic To 184%

    About Danner & LaCrosse Footwear: Danner, Inc and its sister concern LaCrosse Footwear, Inc are into manufacturing of high quality, rugged, durable footwear. The products ranges from shoes for work to casual, hiking, hunting, uniform and military shoes. Both the brands launched their websites with e-commerce features. The sole purpose of the websites […]

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8 Search Engine Marketing Tips To Grow Your Business With PPC Campaign

PPC Campaign is a dynamic tool to improve your business. It helps to increase the volume of sales and also helps to build brand awareness. In order to attain desired results from the PPC campaign one can  use the below mentioned tips: 1. SET YOUR GOAL: One has to be clear about the purpose of […]

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Zenni Optical Used Search Engine Marketing To Garner An Increase In Its Volume By 359%

About Zenni Optical: The company was founded in year 2002. Zenni is a market leader in manufacturing of prescription eyeglasses. The company uses latest  materials, manufacturing and marketing system to cater directly to the clients. The website of the company is user -friendly, with features like ‘custom frame fit tool’, which helps the customers to […]

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3 R’s Of Search Engine Marketing To Enhance Company’s Performance

In order to enhance the performance of the company in terms of sales and visibility one needs to implement these 3 R’s in the Search Engine Marketing Strategy: 1. Relevance: This refers to how close the content of your website / landing page is to the keyword and ad that you associated it with. The relevant […]

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Couture Rugs Leveraged Search Engine Marketing To Enhance Its Conversion Rate By 10%

About Couture Rugs: Couture Rugs in United Kingdom’s is one of the most popular online rug stores which specializes in Modern rugs, Oriental rugs and Traditional rugs. The company sources most of its business from online promotions and sales. Couture Rugs Business Objectives: Couture Rugs wanted to achieve the following : Increase its online sales […]

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ModCloth Used Search Engine Marketing Tactics To Increase Its Managed Keywords By 500%

   About ModCloth: ModCloth is an online vintage apparel and accessories retailer with global presence. The company has been using Search Engine Marketing for quite a long time, the management of the campaigns was done manually by the internal team of the company. ModCloth’s Objective: The company was in the phase of hyper growth so […]

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