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Author Archive

SciNet Claims To Fetch Better Search Results Than Google

Whenever a new company come-up as competition openly in front of any big industry giant, there are always number of marketers and experts talking about the pros and cons of the same on their respective businesses. Today when we talk about Internet, Google is the first company which pop-up in our mind. Google don’t require […]

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Webinar Recording On Quest For The Perfect B2B Lead Generation And Nurturing Cocktail

Lead generation and nurturing is one of the crucial tasks for B2B industry. Therefore, quest for perfect recipes of a cocktail of lead nurturing and lead generation in B2B marketing is very essential to leverage. Wish to understand how to achieve marketing mix for the same? Learn it through the webinar led by Anol Bhattacharya, CEO, GetIT […]

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Building Mobile App Business In India Discovered At 9th India Digital Summit, IAMAI

There are more 30 million app download every day. So definitely, it is a clear indication of huge opportunity lying in mobile app business. Since apps are dramatically changing every day so this is one of the major reason why India came up as a strong country investing in this sector. IAMAI organized 9th India […]

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Change In The Concept Of Valuation In The New Digital Age At 9th India Digital Summit, IAMAI

Valuation can simply be defined as a process of calculating or estimating the worth of something. It is usually done for assets (like investments in intangible assets or marketable securities) or for liabilities (like bonds issues by the company). It is done for myriad reasons like for defining and analysing capital budgeting, investment analysis, financial […]

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Digital Transformation: The Case For Enterprise Cloud By Ranajoy Punja, Tata Communications At 9th India Digital Summit, IAMAI

Digital Media industry is growing at a very fast pace; therefore, in such a scenario a session on Digital Transformation is a must to witness. 9Th India Digital Summit, organized by IAMAI covered a session on Digital Transformation: The Case For Enterprise Cloud led by Ranajoy Punja, Vice President & Head – Market Development, Global […]

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Creating A Digital State At 9th India Digital Summit, IAMAI

The Internet & Mobile Association of India (IAMAI) got registered under Societies Act, 1896 with an objective to enhance online and mobile value added services. The association plays an important role in the development of Internet and Mobile economy and helps in creating awareness about digital economy, evaluate and suggest quality standards to the industry, […]

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Sixth Grade Teacher Teaches The Impact Of Social Media To Students

Everyone knows the fact that one of the most beautiful flowers, Lotus grows in muddy water. But how many of us get learning out of it? Recently, a sixth grade science and mathematics teacher, Melissa Bour jumped into a same situation and taught her young students by leveraging same social media platform in student’s style. […]

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Aviva Gets 304% Unique Clicks Through With Changed Email Strategy

About Aviva: Aviva with 31 million customers across 16 countries is a British Multinational company with headquarter at London, UK. Aviva is one of the leading general and life insurance providers in UK. It is also second largest insurers in Canada. This company was formed in the year 2000 with the name CGNU plc. while […]

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5 Major Essentials To Make Inbound Marketing Strategy Work

Inbound Marketing usually comes in a package along with content designing and strategy. It leads content designers and get it designed in a specific pattern so as to make inbound marketing strategy work. The complete cycle of inbound marketing depends on following major areas which are covered under inbound marketing: Content designing, Content distribution, Promotion […]

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3 Ideas To Generate Business Through YouTube Videos

YouTube is considered to be second largest search engines and termed to be bigger than search engines like Yahoo, Bing etc. But can it help in generating businesses also? It is found that more than 4 billion YouTube video views are seen every day through PCs, laptops, tablets, and mobile devices. This amazing figure of […]

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