7 B2B Marketing Trends for Driving Growth: Webinar Recording

by | Jul 28, 2018 | Webinars

2 Min Read. |
B2B marketers have been betting on innovation, scale and efficiency to drive growth in 2018 and the legacy seems to continue in future. Interesting, isn’t it? What if we tell you there are top 7 B2B Marketing trends for driving growth, to cash on!
Yes, we at Digital Vidya realised this and thus, came up with an exclusive webinar in partnership with LinkedIn, where their Marketing Genius, Virginia Sharma (Director, Marketing Solutions) spoke about some tactics to disclose the actionable trends you can use for your business in today’s time! 
Go on to read the excerpts from the session to get a glance at the 2018 trends:

Key Takeaways:

  • Get the audience by building data-driven personas
  • Create content by finding an ownable topic
  • Measure the revenue per lead
  • Target individual contributors for distribution

Did you know, ‘most marketing today is not consumer-centric?’ Merely 3% of buyers say advertising is relevant to them. She cited the example of NETFLIX and shared that the study by Infolinks says that the actual customer-centric marketing is radically individualistic. This clearly implies that every minute detail is driven by data.

Conversely, most b2b personas are informed by guesswork. For most parts, these personas never make it to the market. Virginia further shared that the first step towards Netflix starts with data-driven personas. Interestingly, the market share is directly related to awareness. So, she suggests that if you as a marketer-

>> can’t be the first to mind, invent a new category

>> have a low reach and high engagement – your content is good

To know detailed insights, watch the webinar video:

Did you find this webinar helpful? If yes, I’m sure you would be looking forward to other webinars. Register now!

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