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Author Archive

Interview with Rakesh Handoo, a Traditional Marketer who Successfully Leveraged Digital Marketing

Rakesh Handoo is an Engineer & has an MBA having 23 years of work-ex with Multinational organizations in sales, marketing and training domains. He heads the business division of a German MNC which is a global leader in cleaning equipment and solutions.  What prompted you to learn Digital Marketing & why?     Rakesh Handoo: Coming […]

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How to Use Marketing Automation to Convert More Leads to Sales: Webinar Recording

Are you aware of the fact to generate leads, marketers MUST perform Marketing Automation, especially in the current scenario? Interestingly, on an average, 51% of companies are currently using Marketing Automation. With more than half of B2B companies i.e. ~58% plan to adopt the technology. Furthering to this, Salesforce ‘State of Marketing’ reports that over […]

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Digital Marketing for Customer Acquisition for Hospitality at HOSI 2018

With the infusion of Digital Marketing for Hospitality industry, everything is just a click away! Digitization is the new form that is transforming the Hospitality industry and has managed to cope well with the changes. To enlighten upon the importance of Digital Marketing in Customer Acquisition in the hospitality sector and how you can turn […]

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How Agencies can put you in the Right Place with Google AdWords

Do you wish to place your company at the right place at the right time? Get it actualized with Google AdWords – the assured way to get your business listed on search engine giant – Google through Pay Per Click (PPC) Campaigns. Interestingly, in January 2018, online sales reached 150 billion euros a month, worldwide. […]

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10X SEO – My Secret Sauce to #1 Rankings on Google: Webinar Recording

The answer to all questions and information from a pin to a mountain can be found on ‘Google’ – the search engine giant. From knowing about education, to news, to healthcare to buying products, Google is the go-to-place without a say!  Thus, it is imperative for marketers to understand the key to score #1 rankings on […]

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Native Advertising: Changing Digital Advertising Landscape – Webinar Recording

Wikipedia defines Native Advertising as the type of advertising, mostly online, that matches the form and function of the platform upon which it appears. Sharing in-depth insights on the concept of Native, Samir Tiwari, Co-founder & CEO, Non Lineaar defined it as the form of paid media where ad experience follows the natural and function of […]

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How to Start Online Business in India

Thinking to start an online business in India? Wondering which type of online business should you venture in? You can rest all your queries and concerns because here we provide a wide variety of options to choose from as the scope of e-commerce is huge and lucrative. With numerous online business opportunities available in India, […]

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Interview with Dp Vishwakarma, an Electrical Engineer turned Digital Marketing Consultant

Dp Vishwakarma graduated as an Electrical Engineer but now is working as a Digital Marketing Consultant. If he shares his past working experience, he started his career as a Sales and Marketing Associate at the age of 17 in a Network Marketing company on a part-time basis during engineering. After engineering, Dp didn’t want to […]

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Personal Branding Using Social Media: Webinar Recording

Branding is an inevitable activity for not only business entities but also for individuals who want to flourish as a brand. To ensure the essentiality of planning the basics of social footprint, learning about best practices from social media gurus and adding social media personal branding as a habitual activity, Karthik Srinivasan, National Lead, Social, Ogilvy & […]

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