Melbourne is the capital city of Victoria in Australia and is known for its vibrant culture, diverse population, and a range of attractions.
Melbourne is home to several prestigious universities, contributing to its reputation as an educational hub. The city also has a thriving tech and innovation sector, with various startups and tech companies calling Melbourne home.
Digital marketing offers many exciting possibilities. It has brought positive changes, especially in Melbourne, where there are new and exciting opportunities all over the city. It’s important to understand digital marketing and learn the necessary skills to take advantage of these opportunities.
In this blog post, we’ve put together a detailed look at Melbourne’s 8 best digital marketing courses for you to enroll in. By choosing the right course, you can learn more about the vast scope of digital marketing and set the foundation for a successful career in this field.
The courses selected in this blog post are based on course fee, duration, curriculum, training expertise, institute’s reputation, and many more. So now let us look at Melbourne’s 8 best digital marketing courses.
Digital Marketing Course Fees in Melbourne
| Institute | Course Name | Fees |
| Digital Vidya | Certified Digital Marketing Master [CDMM] Course | USD 880 |
| Australian Academy of Digital Marketing | Post Graduate Certificate | USD 4,945 |
| The University of Melbourne | Post Graduate Certificate | USD 34,340 |
| Swinburne University of Technology | Marketing and Digital Marketing | USD 750 |
| Monarch Institute | Diploma of Digital Marketing | USD 3,350 |
| Charles Sturt University | Graduate Certificate in Applied Digital Marketing | USD 14,400 |
| Melbourne Institute of Technology | Major in Digital Marketing | USD 15,180 |
| Victoria University | Master of Digital Marketing | USD 41,652 |
Best Digital Marketing Courses in Melbourne with Placements
1. Certified Digital Marketing Master [CDMM] Course by Digital Vidya
Digital Vidya stands out as the best digital marketing course in Melbourne, and their flagship offering, the Certified Digital Marketing Master (CDMM) program, is a testament to its excellence. Boasting a faculty of over 70 seasoned digital marketing experts, this course represents the epitome of knowledge and skill in the field.
The CDMM Course, an exceptional initiative by Digital Vidya, has played a pivotal role in enhancing the competencies of marketing professionals. Its reputation as a renowned certification in the industry is well-deserved. Moreover, it serves as a springboard for students and newcomers, propelling them toward prosperous careers within the dynamic realm of digital marketing.
Placement Assistance by Digital Vidya
Digital Vidya takes pride in its dedicated Placement Cell, which tirelessly endeavors to provide participants with outstanding job placement opportunities.
The unwavering commitment of Digital Vidya to support placement solidifies its position as the leading Digital Marketing Course in Melbourne, underscored by an impressive track record of consistently achieving 100% placement support.
Internship Opportunities Post Course Completion
Digital Vidya extends a two-month paid internship opportunity to its participants as part of the program. This internship initiative is strategically crafted to facilitate practical, real-world application of the course concepts, enabling participants to hone skills directly relevant to the industry.
Participating in this internship program significantly enhances individuals’ credentials and professional profiles, positioning them as highly sought-after candidates for digital marketing positions.
CDMM Course Curriculum
Digital Vidya offers its CDMM program, which encompasses six core digital marketing subjects and supplementary advanced topics.
6 Core Subjects of Digital Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM/Google AdWords)
- Social Media Marketing (SMM)
- Email Marketing
- Inbound Marketing
- Web Analytics
Each core subject is enriched with extensive assignments and case studies, ensuring a practical and immersive learning experience. You can choose between the fast-track option, completing the core subjects in just 4 months, or a more flexible pace, extending the completion time to 6 months.
12 Digital Marketing Advanced Sessions
- Advanced Meta [Facebook] Marketing
- Integrated Digital Marketing Strategy
- Affiliate Marketing
- Media Planning & Buying
- How do you become a freelancer in digital marketing?
- E-commerce Listing and Marketplace Selling
- Programmatic Marketing
- Adobe Analytics – SiteCatalyst
- How to Create an Infographic Resume
- Content Marketing (in association with LinkedIn)
- Lead Sourcing
- Digital Marketing with ChatGPT
Course Duration
- Fast Track Training – 4 Months
- Regular Track Training – 7 Months
Upcoming Batch details
| Contact Number | +91-8010033033 |
|---|---|
| Course Duration | 4 Months & 6 Months |
| Course Modules | 44+ Modules with 12 Specialised Sessions |
| Course Certificates | 15+ Certifications including Google, Facebook, LinkedIn, Hubspot, Vskills, etc |
| Training Mode | Instructor-led Online Live Training |
| Weekday Batch Options | 1. Mon, Wed, Fri Batch – 3 PM to 6 PM & 6 PM to 9 PM | 2. Tue & Thu Batch – 8 PM to 9:30 PM |
| Weekend Batch Option | Sat Batch – 10 AM to 1:30 PM | Sun Batch – 10 AM to 1:30 PM |
| Course Fee | USD 880 |
Who should take up this course?
- Marketing Professionals
- Business Owners & Entrepreneurs
- Professionals in other roles
- Students
- Freshers
Reasons to join Digital Vidya’s CDMM Digital Marketing Course in Melbourne.
- Digital Vidya’s instructors are industry veterans with extensive experience, having conducted training for major companies like Google, Facebook, and LinkedIn in India. Many of them have over two decades of industry knowledge.
- Instead of relying on a single trainer for the entire curriculum, Digital Vidya takes a unique approach by assigning separate Industry Expert Professionals for each subject. This ensures a more comprehensive and specialized learning experience.
- The training methodology prioritizes practicality, incorporating hands-on assignments and research-based internships for every subject.
- With a 100% money-back guarantee, participants can claim a full refund if they are dissatisfied with the training curriculum after completing the first training session.
- Participants enjoy lifetime access to the Training Content and Q&A forum, ensuring continuous support for addressing doubts and complexities during and after the training.
- Digital Vidya offers 40+ Free Digital Marketing Tools, including the Landing Page Creator, Ahrefs Software, WordPress Mega Theme, and SEM Software.
- Digital Vidya has a dedicated placement cell and provides Placement Assistance to help you secure job opportunities after completing the course.
Apart from the CDMM Course, Digital Vidya offers Subject-Wise Specialization Courses
- SEO Course for Freshers
- Facebook Marketing Certification Course
- Search Engine Optimisation (SEO) Certification Course
- Social Media Marketing Certification Course
- Web Analytics Certification Course
- Search Engine Marketing (SEM) Certification Course
- Email Marketing Certification Course
- Inbound Marketing Certification Course
- Mobile App Marketing Certification Course
Download Detailed Brochure and Get Complimentary access to Live Online Demo Class with Industry Expert.
2. Australian Academy of Digital Marketing – Digital Marketing Course in Collins Street, Melbourne
The Australian Academy of Digital Marketing offers digital marketing courses led by certified trainers who specialize in online marketing techniques. While their primary operations are in Melbourne, they also provide courses internationally. The academy emphasizes interactive and hands-on teaching methods to make current marketing strategies not only easy to understand but also practical to implement.
Their courses are designed for quick comprehension and cover a wide range of knowledge. The primary goal is to help you achieve your objectives, facilitated through practical exercises and enlightening case studies.
The instructors are actively involved in digital marketing, either working as practitioners or promoting their own projects. Class sizes are intentionally kept small to ensure the best learning experience, ensuring personalized attention and support for every student.
Course Curriculum
- Steps in Online Marketing
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Display Marketing
- Social Media Marketing
- Online Partnerships
- Mobile Marketing
- Web Analytics
- Online Marketing Strategy
Course Fee: USD 4,945
Course Duration: 9 months
Address: Level 3/480 Collins St, Melbourne VIC 3000, Australia
Contact Details: +61 2 8074 1598
3. The University of Melbourne – Digital Marketing Course in Parkville, Victoria
The University of Melbourne has a rich history of remarkable achievements. Their strategy is dedicated to supporting top-tier researchers, delivering an outstanding student experience, and fostering collaborations with international partners.
Their research endeavors actively contribute to addressing the pressing social, economic, and environmental challenges that the world faces today and in the future. They maintain strong local and global connections with communities, enhancing our collective learning, teaching, and research experiences.
The Master’s program in Digital Marketing offers a comprehensive curriculum meticulously crafted by its esteemed faculty. Its core focus is to equip students with the skills needed to thrive in the industry. The program also includes valuable components like the Career Mentoring Program and MBS Skills Workshops, which are designed to enhance employability skills. Beyond technical knowledge, these skills are essential for effective workplace participation, encompassing networking and crafting an impressive CV.
Course Curriculum
- Marketing Research
- Customer Experience Design
- Social Media and Viral Marketing
- Digital Marketing Metrics
- Digital Marketing Analytics
- Digital Retail
- Content Marketing
- Thought Leadership in Digital Marketing
- Business and Economics Internship
- Advertising and Communications Strategy
- Building Entrepreneurial Ventures
- Neuromarketing
Course Fee: USD 34,340
Course Duration: 18 months
Address: The University of Melbourne, Grattan Street, Parkville Victoria, 3010, Australia
Contact Details: +61 3 9035 5511
4. Swinburne University of Technology – Digital Marketing Course in Hawthorn Victoria, Melbourne
Swinburne University of Technology enjoys global recognition for its strong industry connections and emphasis on practical experience. Their unwavering commitment to high-quality research and innovative teaching methods leverages cutting-edge technology to enhance the learning experience. Swinburne supports various learning modes, including self-paced, online, and traditional classroom instruction. In addition to the five mentioned verticals, Swinburne University of Technology offers diverse digital marketing courses.
These courses, accessible worldwide through e-learning and online classes, are known for their dynamic and comprehensive content. Students benefit from mentorship provided by experts from various professional backgrounds.
SwinBurne’s Digital Marketing Course is designed to equip you with the essential tools, skills, and knowledge to create effective marketing campaigns across various platforms. It also emphasizes adaptability to stay current in the ever-evolving digital landscape.
Course Curriculum
- What is Digital Marketing?
- Digital Marketing Framework and how it is different from traditional marketing
- Align overall Marketing Objectives with your Digital Marketing.
- Develop marketing metrics and KPIs to calculate and manage Return on Investment (ROI)
- What is Adobe Experience Manager?
- Introductory Adobe Experience Manager for Business to Customer campaign.
Course Fee: USD 750
Course Duration: 1 Day
Address: John St, Hawthorn VIC 3122, Australia
Contact Details: +61 1300 794 628
5. Monarch Institute – Digital Marketing Course in Bourke Street, Melbourne
Monarch Institute is a provider of one of Melbourne’s most comprehensive digital marketing courses. These meticulously crafted programs owe their excellence to experienced instructors deeply committed to enhancing students’ professional growth.
These courses offer the flexibility of online learning, enabling students to access materials at their convenience from anywhere. Moreover, dedicated tutor support is readily accessible to ensure students understand the course content.
As a result, these programs offer a unique opportunity for advanced learning and the development of career-specific skills. Monarch Institute operates as a global learning hub, bridging the geographical gaps between Melbourne-based students and learners worldwide, all while connecting them with highly experienced instructors.
Course Curriculum
Module 1: Your product evaluation
- Effectively develop social media engagement plans with a preferred target audience.
- How to facilitate content delivery
- Monitor and evaluate social media engagement
- Understand how to establish content purpose, create briefs, and deliver persuasive content.
Module 2: Create your launch strategy
- Get to know the skills required to monetize digital engagement through a focus on customer engagement.
- Understand real-time digital payment systems
- How performance marketing works
- Driving results based on various marketing channels and which ones are best.
Module 3: Improve your marketing campaigns
- Understand the difference between organic and earned marketing opportunities.
- Learn how to integrate both into your campaigns
- Building relationships and engaging customers
- Testing your campaigns to make the most of your time
Module 4: Create a consistent brand experience
- Understanding marketing automation and what it can do for your business
- Which marketing software platforms are right for you?
- Learn how to use integrated data and analytics across your campaigns
- How you can use omnichannel experiences to create profitable marketing, sales, and service strategies
Course Fee: USD 3,350
Course Duration: 12 months
Address: Level 22, 535 Bourke Street, Melbourne VIC 3000, Australia
Contact Details: +(613) 9230 6300
6. Charles Strut University – Digital Marketing Course in Church Lane, Melbourne
Whether you’re an established marketing professional or aspiring to launch a career in digital marketing, the Graduate Certificate in Applied Digital Marketing at Charles Sturt University caters to your needs.
This digital marketing course significantly emphasizes practical application, offering an in-depth exploration of key digital marketing channels such as email, social media, and search.
Furthermore, this program is part of a structured study pathway. Articulated programs like this one empower you to advance your qualifications progressively, ensuring you attain the right level of expertise for your career aspirations.
Course Curriculum
- Digital and Social Media Marketing
- Professional Internship
- Digital Marketing Analytics
- Social Platform Marketing
- Digital Social Selling
- Search Marketing
Course Fee: USD 14,400
Course Duration: 6 months
Address: Level 1/30 Church Ln, Melbourne VIC 3000, Australia
Contact Details: +61 3 9935 7977
7. Melbourne Institute of Technology – Digital Marketing Course in La Trobe Street, Melbourne
Melbourne Institute of Technology (MIT) provides digital marketing courses for international students in Melbourne. The institute fully supports every student’s endeavor and assists in achieving their goals.
MIT continuously improves and modernizes its programs to stay aligned with industry developments, ensuring the courses remain current, engaging, and interactive. Their Digital Marketing course is strategically crafted to empower students in prioritizing data-driven marketing across diverse industries.
The course leverages data-focused marketing techniques and strategies to achieve optimal outcomes. MIT offers flexible delivery formats for its courses, including in-person training, online learning, corporate training, and personalized SEO training, catering to various learning preferences.
Course Curriculum
Core
- Academic Integrity Module
- Business Communications
- Management Principles
- Introductory Accounting
- Marketing Principles
- Information Systems Fundamentals
- Economic Principles
- Commercial Law
- Business Statistics
Major
- Consumer Behaviour
- Digital Marketing Foundations
- Digital Content Creation and Management
- Market Research
- Services Marketing
- Integrated Marketing Communications
- Social Media, Video and Search Marketing
- Brand Strategy
- Designing the User Experience
- Product Innovation and Commercialisation
- Digital Marketing Strategy and Planning
- Industry Based Capstone Project*
Course Fee: USD 15,180
Course Duration: 3 years
Address: The Argus, 288 La Trobe St, Melbourne VIC 3000, Australia
Contact Details: +61 3 8600 6700
8. Victoria University – Masters in Digital Marketing Melbourne
Founded in 1916, Victoria University, located in Melbourne, is a renowned research university. It offers a wide range of courses spanning vocational and higher education. Additionally, the university extends tailored pricing solutions to businesses, aiding them in achieving their specific goals.
The digital marketing course at Victoria University places significant emphasis on practical learning, incorporating hands-on coaching and project work to instill confidence in digital strategy implementation. Throughout this five-month program, you’ll gain the skills necessary to integrate various digital marketing components seamlessly.
This unique course comprises five modules, providing in-depth knowledge and hands-on experience. Working collaboratively in groups, you’ll appreciate the value of teamwork and brainstorming. Upon course completion, you’ll emerge as a proficient digital marketer, possessing a comprehensive understanding of the online marketing landscape.
Course Curriculum
- Research Methods
- Engaging Learners in Digital Environments
- Digital Media for Sport and Health
- Design Management
- Video Production
- Web Technologies
- Analyzing the Web and Social Networks
- Digital Learning Platforms
Course Fee: USD 41,652
Course Duration: 2 years
Address: 70/104 Ballarat Rd, Footscray VIC 3011, Australia
Contact Details: +61 3 9919 6100
Digital Marketing Salary in Melbourne
The rising trend of businesses establishing their presence in Melbourne’s lively and opportunity-rich city has led to a growing need for Digital Marketing positions.
As new companies continue to emerge in Melbourne, many enticing and promising career opportunities await within the ever-evolving field of digital marketing. Here are some excellent job roles that can set the stage for a thriving career in this dynamic industry:
| Job Roles | Average Salary (USD) |
| Digital Marketing Manager | $70,000 – $120,000+ |
| SEO Specialist | $45,000 – $90,000 |
| Social Media Manager | $50,000 – $80,000 |
| Content Marketing Manager | $60,000 – $100,000 |
| PPC Specialist | $45,000 – $85,000 |
| Email Marketing Specialist | $45,000 – $80,000 |
| Digital Marketing Analyst | $50,000 – $90,000 |
| E-commerce Manager | $60,000 – $120,000+ |
| Web Analytics Specialist | $50,000 – $95,000 |
| Digital Marketing Coordinator | $40,000 – $70,000 |
Final Thoughts on Digital Marketing Courses in Melbourne
To sum it up, Melbourne offers a wide range of opportunities for those looking to harness the power of digital marketing and set out on a successful path in this ever-changing field.
The 8 best digital marketing courses in Melbourne that we’ve explored provide valuable knowledge and hands-on experience and equip students with vital skills and certifications to excel in this field.
Whether you’re new to digital marketing and eager to dive in or an experienced professional seeking to enhance your skills and stay ahead, these courses offer a tailored approach to meet your specific needs and aspirations.
From the Australian Academy of Digital Marketing to Digital Vidya’s offerings, each institution brings a new blend of expertise and practicality. A good digital marketing course can surely boost your career.
You can join Digital Vidya’s Digital Marketing Foundation MasterClass to see what a digital marketing course can offer you regarding knowledge and skills.
FAQs
1. Which is the best digital marketing Institute in Melbourne?
Based on our rankings, Digital Vidya stands out as Melbourne’s top digital marketing course. The institute excels in online instructor-led training and has continuously enhanced the program by incorporating industry certifications from Google, Facebook, and LinkedIn over the years. Additionally, it guarantees 100% internships for students who complete the course on time and provides comprehensive placement support to all participants.
2. What are the Digital Marketing Course fees in Melbourne?
The cost of a complete digital marketing course can vary significantly, ranging from USD 500 to USD 3000. The price primarily hinges on your choice of institution and the course’s level of complexity
3. What is the eligibility for a digital marketing course in Melbourne?
The eligibility for enrolling in a digital marketing course may vary between different institutes. Nonetheless, as a general guideline, a completed class 12 education is usually required to enroll in a certification course. For a postgraduate digital marketing course, it is typically necessary to possess a bachelor’s degree from an institution recognized by a university.
4. What is the duration of the digital marketing course in Melbourne?
The duration of the digital marketing course in Melbourne typically ranges from 3 to 6 months, although some courses may extend to a two-year program. Most institutes offer both weekday and weekend class options to accommodate different schedules.
