The digital landscape is evolving so fast that even the early adopters have to be agile to adapt quickly to stay ahead in the game. Digital is fast becoming a playground of innovative methods, where it is becoming a necessity to innovate new ways and means of interacting with the consumers. Fragmentation of the Digital mediums and increasing measurability has enabled the marketer today to pin-point his communication to the targeted customer. There is also the challenge of new emerging generation of Zers whose attention span are even lower than ever before.
Time has come to go beyond messaging and content. The digital and social marketing is increasingly becoming a playground for the more sophisticated technologies such as machine learning and artificial intelligence. Much of the research and execution part of the marketers’ job is moving to smart algorithms that can automate and optimize intelligence gathering and messaging by context. AI is set to disrupt brands and the marketing profession itself.
All India Management Association is organizing its 3rd Digital & Social Marketing Retreat which will focus on the major shift towards the marketing automation.
The retreat is being Co-chaired by TV Mohandas Pai, President, AIMA and Chairman, Manipal Global Education Services and Vikram Chandra, Consulting Editor, NDTV. The theme of the retreat is – “Embracing Disruption: Digital & Social Strategies to Transform Your Business”. It will be held from 09 to 11 March, 2018 at Taj Fort Aguada Resort & Spa, Goa.
The confirmed speakers at the retreat till-date include :
- T V Mohandas Pai, Chairman, Manipal Global Education Services
- Vikram Chandra, Consulting Editor, NDTV
- Vipul Parekh, Co-Founder, BigBasket
- Yashish Dahiya, Co- Founder and CEO, PolicyBazaar.com
- Snehi Mehta, Head – Client Solutions, Facebook India
- Sonia Manchanda, Founding Partner, Spread Innovation and Design Ltd.
- Ashwin Suresh, Founder, Pocket Aces Pictures Pvt. Ltd
- Anusha Shetty, CEO, Autumn Worldwide
The format of the Retreat will include interactive sessions, case studies, talks by inspirational leaders and more. It will bring together 25-30 CEO’s, CMO’s, Senior Marketing Professionals and Decision Makers from both the digital and the non-digital businesses for a dialogue with the CEOs and the Innovators who are leading the growth of digital markets.