Gone are those days when people used to visit offline stores to buy the products that they liked. We are living in the 21st century and this phase is driven by the internet.
Nearly everything that you need is available online; you can buy it from a number of Ecommerce websites with ease. In this article, we are talking about Ecommerce marketing and we will explain different factors related to it.
As per the stats, more than 85% of consumers opt for online research before purchasing their product of service.
So, knowing what is Ecommerce marketing and how to adeptly implement that in your niche is going to decide the future of your business.
Every single online store that is present on the internet these days wants to have conversions and sales.
However, even after having the best strategy, these fail to get the results that they want. This is because getting conversions and sales is not an easy task to do.
You need to have the help of ecommerce marketing in order to get the best results.
Have you have recently created a new product and using Ecommerce websites to sell them?
You will have to use best-suited Ecommerce marketing ideas in order to maximize your sale. But before going deep into that let us first understand the basics of Ecommerce marketing.
What is Ecommerce marketing?
Table of Contents
- What is Ecommerce marketing?
- Benefits of Digital Marketing for Ecommerce Business
- Inclusion of Digital Marketing Services in Ecommerce
- Steps to Make a Powerful Ecommerce Marketing Strategy
- 1. Use Social Media Ecommerce Marketing Ideas
- 2. Make Ecommerce Marketing Strategy Through Content
- 3. Use of SEM (Search Engine Marketing) to make Ecommerce Marketing Strategy
- 4. Use of Email Marketing in Ecommerce Marketing Strategy
- 5. Using Influencer Marketing for Ecommerce Marketing Campaigns
- 6. Use of Affiliate marketing in Ecommerce Marketing Strategy
- 7. Optimization of Ecommerce Product Pages
- Useful Tips For Beginners In Ecommerce Marketing
In simple words, creating awareness for your product which is available online by following different marketing strategies is known as Ecommerce marketing.
People who focus on Ecommerce marketing go for various digital means to increase the reach of their product like social media, search engines and so on.
Their main job is to influence their visitors at best and earn the conversion from them.
Now you might be thinking that content or brand marketing is nothing but Ecommerce marketing, but that’s not the truth. There’s actually a difference in the way Ecommerce marketers use these digital marketing platforms.
Ecommerce Marketing service provider may provide you with the following advantages:
(i) Expert Team– They give a team that has exceptional knowledge about digital development.
(ii) Experience– The professionals have years of experience so that will help with the interaction and communication process between the developers and the company.
(iii) Time Saver– The companies hire Ecommerce marketing as they help to save the time of the companies so that the companies can focus on other business requirements such as policies, strategies, and marketing techniques.
(iv) Communication– The professional team of Ecommerce marketing service provider knows the effective ways of communication and interacts with the companies in a way that all the requirements of the business are met.
Benefits of Digital Marketing for Ecommerce Business
Nowadays, the internet provides a strong background for the marketing of many companies, and therefore, the companies use digital mode of marketing for the development of their websites.
The following benefits by digital marketing in case of website development:
(i) Open Source
Digital marketing can be defined as an open-source marketing language that is used in the servers for the development of websites. Because of the open-source nature, the codes are used for the development of web pages and for the construction of sites that will help the companies with their business development.
(ii) Secure Development
(iii) Easy Manageability
The customized websites made by the professional provider and the sites are improved with the help of popular frameworks such as Laravel, Cake online marketing, Code Igniter, Zend, Kohana, Flight, Aura, Symfony, Yii, Phalcon, etc.
The development process of online marketing is cheap concerning other marketing languages. The user creates various types of website applications without any cost because of the open-source nature or type of marketing, and the implementation of digital does not require any licensing.
(v) Database Flexibility
The database connectivity is flexible in case of digital website development. The users may synchronize the databases by using Oracle, MySQL, SQLite, Postgres, DB2, etc.
This will be required for the functioning of Customer Relationship Management and Content Management System.
Inclusion of Digital Marketing Services in Ecommerce
Digital marketing uses a server-based programming language that is used for web development. The roots of digital language are in C++ and C. Therefore; the digital development providers can easily manipulate the word and make it functional.
The back end tool used by digital programmers is MySQL. MySQL and digital both help with the automation of websites and therefore improve the business of companies.
Digital marketing helps with the development and designing of websites and applications.
The advantages of using Digital Marketing in the business websites are cost benefits, dynamic nature, easy integration of CMS, the independent kind of the platform, the SEO friendly URLs, security, huge community, high compatibility, flexibility, and the unique environment.
It is one of the popular marketing languages because of its versatile and user-friendly nature.
Ecommerce marketing can be defined as the practice that most businesses do in order to have some promotional tactics which can bring traffic to their website.
This traffic can be then converted to loyal customers. However, doing ecommerce marketing is not really an easy job and you might need some help with it for sure.
Now, as you know what is Ecommerce marketing, below we are talking about an Ecommerce marketing strategy that can lead you to a successful Ecommerce marketing campaign. Let’s talk about them one by one –
Steps to Make a Powerful Ecommerce Marketing Strategy
1. Use Social Media Ecommerce Marketing Ideas
Social media has got immense power these days. It can take a business to sky-heights from the nadir.
But I have seen, most of the Ecommerce marketers are not using social media platforms in the right way and that is the reason why they are not getting the results they should get from it.
Content marketers use social media platforms in order to post contents on the platforms and connect with their audience.
Undoubtedly Ecommerce marketers also do the same thing but the campaign that they run is a bit different. For Ecommerce marketers, not all platforms are equally beneficial.
Ecommerce websites talk about more visual content than other forms of content. In order to maximize the sale of your products, you will have to do the show off in the best possible manner.
Since you are going to show off your products, you need the imagery contents on different types of social media platforms. Imagery contents will help you in driving the traffic and attention at its best.
Instagram is the perfect platform for Ecommerce marketers because it lets you show off the product’s image at your freedom. You can post the product’s photography at your will and you can expand your product’s reach at its best.
You need to create the best imagery contents that are indeed shoppable contents. This allows your users to directly buy from the ad itself.
You can do anything, from placing the ad on your social media feed or by using tags to take your users to the shopping cart directly.
This will actually remove the tedious buying process and allow your users to buy the products at convenience.
You can also use Facebook and other social media platforms to increase the reach of your products but always keep in mind that the Ecommerce world is all about show-off.
Hence if you are able to use other social media platforms well for showing off your products then go ahead.
2. Make Ecommerce Marketing Strategy Through Content
Undoubtedly content marketing is one of the best ways to reach out to your audience. This can be used to influence them in an effective manner. By content, we basically mean, anything that you use to show up on your website in order to aware users regarding your product and answer the basic questions regarding it.
Contents play an exceptional role in Ecommerce marketing as well.
Below we have mentioned the ways in which you can improve your contents for Ecommerce marketing –
(i) Use YouTube
By content, we don’t just mean written text rather video clips are also counted in the same. You must use YouTube in order to display the video of your product. Doing so, you will provide your users with an option to know more about your product.
YouTube has got a huge user’s base if you are looking to target a wide range of audience which you should then it is undoubtedly the platform for you. Focus on the keywords that possess high search density and use them in your video.
(ii) Blog Posts
Writing blogs has always been an effective measure of earning conversions. You can turn your potential audience into your customer through your blogs easily.
Suppose if you are selling fitness supplements then you can create a blog about “how supplements help you in your fitness venture?” and then you can further lead them to conversion by your blog “how to select best supplements?”.
(iii) Product Page Optimization
This is extremely important if you want to get the best traffic. Until and unless your product’s page is well optimized you are not going to get the desired traffic.
Optimize it for the short tail keywords, alt texts, meta description, title, headers and so on. Keep your focus on the main keywords and use them well to get the best attention.
(iv) Guest Posts
People don’t value the importance of guest blogging but let me tell you, it is a very effective measure to get the attention from your audience. Publish contents on the websites that are popular and fall into your niche.
Domain authority, as well as quality backlinks, will also increase through guest posting.
3. Use of SEM (Search Engine Marketing) to make Ecommerce Marketing Strategy
Digital marketing is nothing without search engine marketing. Use your SEO techniques and paid advertising to get the best out of it.
SEO is all about working on the optimization of your webpage in order to get better search engine ranking while paid advertising comprises of campaigns like PPC (Pay-Per-Click) where you pay for advertising at top spots on the search engine.
In PPC campaign you pay Google for putting your purchase link on the top of the search result whenever someone makes a matching search input to your advertisement.
Ecommerce marketers use PPC a lot because it helps them a lot with the exposure of their product.
4. Use of Email Marketing in Ecommerce Marketing Strategy
Old is gold, right? Yes, it is. This works brilliantly in the case of email marketing. Though this is the oldest digital marketing technique, it is very effective as Ecommerce marketing ideas.
You don’t need to manually send an email every time rather you can also automate this process and this is one of the best features of email marketing.
Forward engaging emails to your users in order to aware them about the latest news of your product or business. Do include a direct purchase link in your email in order to fetch them directly to your sales page.
5. Using Influencer Marketing for Ecommerce Marketing Campaigns
By this technique we mean, using those brands or peoples who already have an influence on the market that you are targeting.
You can either take help of Instagram profiles or people from some other platform which have got a huge fan base that also covers your targeted audience.
Celebrities also work as a great influencer; you can also consider using them for your campaign.
6. Use of Affiliate marketing in Ecommerce Marketing Strategy
How can you forget affiliate marketing while talking about Ecommerce marketing strategy? Most of the products all around the world are sold through affiliate marketing. Thus, knowing how affiliate marketing works is important.
You pay affiliates the commission who use their own network to sell your products.
They use effective techniques to let your product reach their network and they compel users to buy your product, in return of that, you pay them the commission for the sale that they generated.
You might be clear about different Ecommerce marketing strategies and how can you enhance their effectiveness. Now is the time when we let you know the Ecommerce marketing ideas of different companies that lead them to touch the sky-heights in their venture.
7. Optimization of Ecommerce Product Pages
When it comes to Ecommerce marketing ideas there is no one better than Coca Cola. They have always nailed it with their advertisements and that has been the most important reason behind their immense success.
They focused on User-Generated Content (UGC) to take their marketing campaign to the next level. Their “Share a Coke with…” campaign has fetched them immense success.
Another effective Ecommerce marketing idea can be – How to videos and textual content. Yes, they are really effective when it comes to selling your products in the Ecommerce market.
If you are selling a beauty product then you can create contents like – “how to take care of your grooming?” and other similar contents to drive the traffic and engage users.
Useful Tips For Beginners In Ecommerce Marketing
Here we are to help you out with ecommerce marketing tips that you might find useful.
1. Upsell The Products
One of the best things that you can do is to make sure that you upsell the products that you have. You need to gain more and more customers for the business, right?
Well, this is one of the best ways through which you can do that and that too without making any additional effort.
When we are talking about upselling we mean that you need to sell the products which are a bit more premium than the others on the list.
This is an effective process when the business wants to get some new customers for the products and services that it provides to the people.
2. Integrate Instagram
You must have heard about the platform of Instagram, right? It is one of the most popular platforms that about 500 million online businesses are using to promote their products and services. So, why wouldn’t you be a part of it?
You need to take some appealing photographs of the products and services that you want to promote from your online store and then share it on Instagram.
Sharing some videos and informative content on the platform will also be a very good idea. You will see the results as soon as you make the posts.
3. No Abandoned Carts
When it comes to ecommerce, there are many people who are always concerned about sales and conversions. But there are not many people who seem to bother about the shopping carts.
As a result, there are so many different shopping carts which are abandoned and these can actually lead to loss of sales. So, that is a very important thing that you have to keep in mind for sure.
4. Email Lists
Well, Email marketing has also proved to be one of the best things that people can use in order to promote their ecommerce business in the best ways.
By adding more and more subscribers to the email list, one can ensure that these subscribers then turn into loyal customers for the online store.
So, on the concluding note, we hope you know all about what is Ecommerce marketing. With the internet revolution, a lot of businesses have made their way towards Ecommerce & Dropshipping businesses. Thus, having a knowledge of Dropshipping Business is an added advantage.
Undoubtedly, selling your products in the Ecommerce world is not that easy but by following above mentioned Ecommerce marketing strategy and ideas you can maximize your sale.
All digital marketing techniques will test your patience at best hence you need to be consistent with your efforts and wait for the magic to happen.
Joining the Digital Marketing Course can help you learn and master key steps to run successful ECommerce Marketing Campaigns.