Interview with Garima Pandey, a Traditional Medicine Expert Leveraging Digital Marketing for Research

5 Min Read. |

Garima Pandey

Garima Pandey is working as a Research Associate at CSIR-National Botanical Research Institute. Her area of expertise is traditional medicine and she is looking forward to make traditional medicine a part of mainstream medicine.

Importance of Digital Marketing

Since most of her research work involves scientific validation of traditional medicine; digital marketing has emerged as a connecting medium through which Garima could convey her research results and ideas to a larger number of people and increase her visibility.

Which course of Digital Vidya you participated in? How did it help you acquire new skills related to digital marketing?

Garima:  I participated in Certified Digital Marketing Master (CDMM) Course offered by Digital Vidya. It taught me the importance of Email Marketing as one of the most reliable tools of digital marketing. The SEO and SEM techniques have been very useful for me. I take care of these while deciding the title of my manuscripts. During the digital marketing course, I wrote an article for Editage Insights (taking care of SEO part), and the article was very popular with 3863 reads so far. 

Why did you choose Digital Vidya’s course?

Garima: Before opting for Digital Vidya, I went through the course structure of various other institutes. However, I found that

the course structure offered by Digital Vidya was most comprehensive. The attraction of certification by V-skills (Govt. of India), was an added attraction. 

How has the course contributed in your career growth including new job opportunities?

Garima: The course has certainly few good feathers to my CV; however, I am yet to realize its effect on my career path. I am sure that will happen soon, and will let you know then. 

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 27th Jan, 2021 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)
interview-garima-pandey-traditional-medicine-expert-leveraging-digital-markteting-for-research, CCBot/2.0 (

Why do you think it’s important to learn Digital Marketing today?

Garima: I have always understood Digital Marketing as a “way of expression”, rather than a technical tool. The world we are living in today has a virtual cloud and a proper display in this cloud can have a tremendous effect on your visibility. So I thought I is important to learn Digital Marketing, it has certainly made me more confident and provided me an economical yet effective platform to display my work.

Share about the benefits you can foresee about building a career in Digital Marketing industry.

Garima: During the various assignments that I did in various modules of CDMM, I found that digital marketing is at a primitive level of usage in natural products and nutraceutical industries. Companies should use this platform to increase their visibility. Also, the researchers can use simple SEO tools to increase the visibility of their work. Indeed a lot can be done in the field of natural extracts, nutraceuticals and natural products using Digital Marketing.

Digital Marketing is an expression which is compatible with all industry types.

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

Garima: I keep myself updated through “digitaldefynd”, it’s wholesome. 🙂 

Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?

Garima: Google as it is indispensable and LinkedIn because of its professional format.

Which are your 3 favorite Digital Marketing Tools?

Garima: Google Adwords, Google Analytics and BuzzSumo

Share the names of 3 people you respect when it comes to Digital Marketing.


  • Mr. Pradeep Chopra
  • Ms. Ramya Pandyan
  • Mr. Prateek Shah

I respect them because I have learnt a lot from them. 

What is your advice to newbies who want to build career in digital marketing?

Garima: Well for me the real power of digital marketing lies in the “invaluable freedom of expression” it offers. Thinking of DM as tool would be injustice, hence always take it as a platform that can enhance your potentials. Good content is most important, and how to increase the visibility of a good content, that’s the work of DM. It acts as an enhancer of our skills.

What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?

Garima: The first and most frightful challenge is lack of technical knowledge. I could overcome that by changing my perspective, that’s why I have always mentioned that to me DM is a wonderful way of expression and increasing the visibility and acceptability of my work.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 27th Jan, 2021 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)
interview-garima-pandey-traditional-medicine-expert-leveraging-digital-markteting-for-research, CCBot/2.0 (

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

Garima: Take up a course in digital marketing, they make you practice good enough to plunge in the ocean of digital marketing and come up with flying colours.

Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?

Garima: Stay away from Facebook. For personal growth, try meditation and for professional growth try LinkedIn.

If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?


I am satisfied with my career and the CDMM course has given luster to my CV.

How do you see Digital Media evolving in future?

Garima: It has huge potentials, in every field.

Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?

Garima: I have said this at the end of each module;

the Digital Vidya team is doing a great job. It has opened new avenues of employment and entrepreneurship. The DV founders are great visionaries. I have profound regards for them. 

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

Register for FREE Digital Marketing Orientation Class
Date: 27th Jan, 2021 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)
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