An Interview with Mukeshkumar Rajpurohit, a Back Office Associate who Built Career in Digital Marketing

5 Min Read. |

mukesh-rajpurohitMukeshkumar Rajpurohit, says that Digital marketing has changed his life and given him a strong confidence in himself. Before Digital Marketing, he was working as a Process Associate in Back Office Process of Investment Banking Process in ATOS India Pvt Ltd., Chennai. Mukesh worked there for 1.6 years. Later he found that there is no more growth in BPO/KPO sector and then he planned to change his field. He was looking for a change or some course for which he searched many things on Internet about the course. It was then that he came across with a course called Digital Marketing and he searched about it and found interesting. Thus, he further searched about the institutes and he came across many institutes.

Amongst the institutes listed, he chose Digital Vidya because they gave him the perfect response and placement assistance guarantee and when he spoke to the team, he felt like he is speaking to my friend.

Mukesh has recently started working with Law firm RightsandMarks as a digital marketing executive where the whole Digital Marketing responsibility has been given to him and still on the job also I am learning from his own when he gets free time.

Which course of Digital Vidya you participated in? How did it help you acquire new skills related to digital marketing?

Mukesh: I opted for the Certified Digital Marketing Master (CDMM) Course which includes six core modules namely Email Marketing, Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Web Analytics and Inbound Marketing. It helped me to learn all the skills of Digital Marketing with in-depth details which I think no one can give in the market.  The reason is Digital Vidya’s Experts who trained us that was fabulous. 

Why did you choose Digital Vidya’s course?


I chose Digital Vidya because they have full confidence on their own to make others career bright through their active Placement Assistance because nobody in the industry is ready to give placement guarantee.

How has the course contributed in your career growth including new job opportunities?

Mukesh: The course contributed 100% in my new job role and also gave me strength and confidence in the field of digital marketing. 

Why do you think it’s important to learn Digital Marketing today?

Mukesh: Since the whole world is digital now everything is online and people don’t want to waste time, so digital marketing is such kind of marketing which can also reach in rural areas where traditional marketing can’t.

Share about the benefits you can foresee about building a career in Digital Marketing industry.

Mukesh: I’m getting calls on a daily basis for Digital Marketing’s profile so there are many opportunities for future. I can also start my own or I can even work as a freelancer.

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

Mukesh: Mostly nowadays I am regularly visiting Digital Vidya’s blog where I am finding many tips and hints for Digital Marketing.

Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?


  1. YouTube
  2. Facebook
  3. LinkedIn
Which are your 3 favorite Digital Marketing Tools?


  1. Mailchimp for Email Marketing
  2. Hootsuite for Social Media Marketing
  3. Screaming frog for SEO for small websites
Share the names of 3 people you respect when it comes to Digital Marketing.


  1. My Email Guru Nithyanandan Ramakrishnan sir (Email wale Babu) nobody can do what nithy sir can
  2. My Social media Guru Saumar Deka (Totally Straight forward) 
  3. Rajiv Pandey full Supportive

I chose my trainers because for me they are the people who changed my life

What is your advice to newbies who want to build career in Digital Marketing?

Mukesh: I will give advice to them about the good future they will get and confidence that’s 100% sure they will feel in them when it come to digital marketing after doing this course I am damn sure. 

What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?

Mukesh: If they are fresher than it is little difficult to get a job because nobody was ready to give chance    everyone want experienced person. To overcome from this No need to say that you are fresher  because after doing this course you are equivalent as intermediate in CDMM from Digital Vidya you will be learn all thing and it will consider to be 70 to 80 % of hand on experience. 

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

Mukesh: First, they should have a good resume at for full or part time job. And also for internships they should have to register with Internshala and Lets Intern.  

Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?

Mukesh: Yes, I Agree if we haven’t used Digital channel wisely than a totally waste of time. For efficiency, leverage these channels we have to think with innovative idea and an engaging content for personal growth.

If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?

Mukesh: I would like to gain expertise and become a Digital Marketer.

How do you see Digital Media evolving in future?

Mukesh: Digital media evolves in everyones life and now is the part of life and it has good and long lasting future.

Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?


You people are transforming people with good life and career growth aspect. Whatever you people are doing really very worth for today’s generation Kudos to Digital Vidya’s team. 

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

Register for FREE Digital Marketing Orientation Class
Date: 06th Mar, 2021 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)
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