Sachin Garg is a BTech (Computer Science) Graduate. He started his career as a software engineer and worked in an IT company for about 2.5 years. Then, he came to know about digital marketing and started searching and learning about it from the internet. After a while, he started working as a freelancer. Soon after, Sachin joined Digital Vidya’s Certified Digital Marketing Master (CDMM) course for learning overall digital marketing and now, he is working as Media Management Associate at Accenture Services Pvt. Ltd., Gurgaon.
Which course of Digital Vidya you participated in? How did it help you acquire new skills related to digital marketing?
Sachin: I participated in the Certified Digital Marketing Master (CDMM) Course. The course comprises of six modules – Email Marketing, Social Media Marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimization, and Web Analytics.
This course gave me overall knowledge of digital marketing including Search Engine Marketing, which is now a core part my job profile.
Why did you choose Digital Vidya’s course?
Digital Vidya is a known brand for Digital marketing course.The course content is very good and the trainers are having good knowledge and experience in this field.
Also, the practical assignments and tasks in the course modules are very beneficial for learning and clearing the basics of Digital Marketing.
How has the course contributed in your career growth including new job opportunities?
Sachin: Digital Vidya provided good study material. Also, the recordings, assignments, and practical tasks helped me learning new things and clearing the concepts. Therefore, this all has helped me learn Digital Marketing and making career in this field.
Why do you think it’s important to learn Digital marketing today?
Sachin: Yes, there is no doubt about it. Digital marketing is the need of today. Now, offline marketing is running parallel with digital marketing. No company can survive without Digital marketing in today’s changing and competitive market where most of the users are online. Also, the companies are increasing their digital marketing budgets so more job opportunities will be there in this industry in future.
Share about the benefits you can foresee about building a career in Digital marketing industry?
Sachin: As the internet penetration is increasing, there are many benefits of building a career In Digital marketing industry.
First of all, the scope and demand of Digital marketing is increasing and will continue to increase in the future. The job opportunities and demand for Digital Marketing professionals are more than the availability, therefore, it is the right time to enter in this domain.
Also, there are many things to learn in this industry this is why no one will get bored even after years of working. Moreover, there are many freelance opportunities along with flexibility and additional income options.
How do you stay updated on the latest trends in Digital marketing? Which are the Digital marketing resources (i.e. blogs/websites/apps) you visit regularly?
Sachin: Digital Marketing is a rapidly changing and evolving industry. We have to stay updated so as to survive in this industry. As new updates are coming, we have to know about it. I have subscribed to many blogs like HubSpot, search engine land etc. and visit them regularly.
What is your advice to newbies who want to build a career in Digital marketing?
Sachin: This is the right time to jump into this domain as there is a huge demand for digital marketing professionals whereas the availability of good and experienced resource is less.
Learn things and implement them practically as a company needs candidates who are having a good practical knowledge. Stay updated and follow Digital Marketing blogs and learn avenues of Digital Marketing for good Career prospects.
What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?
Sachin: Amidst the regular changes, lack updates of the fast-changing medium, practical exposure, and good study material & information, choosing a one-stop for all the right study content is a challenge.
For overcoming these challenges, firstly there should be interest in learning and exploring the things. Furthermore, dedication and practice is the only solution to overcome this.
For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?
Sachin: Start with learning Digital Marketing concepts and look for content on the internet. If you cannot find a good source then join some good institute like Digital Vidya and learn Digital Marketing practically by setting up a blog or making an AdWords Campaign thereby implementing the knowledge practically. Also, there are numerous job opportunities in this domain. Initially, there will be less salary for a fresher but with time and experience, it will increase.
If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?
Sachin:I wish I could start learning Digital Marketing earlier so that I could be in a better position as I am today with more experience and knowledge in this domain.
How do you see Digital Media evolving in future?
Sachin: Digital media is evolving and will continue to evolve in future. As the Internet penetration is increasing and people are spending more and more time online thus, pushing it to evolve more. Future will be more about video ads as they are more engaging and connecting with people.
Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?
You are doing a great job in delivering quality education to the students in the field of Digital Marketing. Your course content and assignments are very helpful in learning all the modules of Digital Marketing and the tasks help in implementing the learning practically. Also, students’ queries are resolved immediately which is also very appreciable.
Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).