Surbhi Kapoor has done her graduation from Delhi University. After that, she got an opportunity to work for Barclays as a Bussiness Analyst for 2 years and got to know about Digital Marketing and its benefits in today’s time.
Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to digital marketing?
Surbhi: I decided to participate in their master certification i.e Certified Digital Marketing Master (CDMM) Course. It was a great help to me as I learned things that I wasn’t even aware of; be it social media, blogging, email or Affiliate. I never thought that Digital can help us in such a great manner. I am happy that I took this decision of learning digital marketing as now it has updated my skills and knowledge as per today’s need and time.
Why did you choose Digital Vidya’s course?
Surbhi: Well, there are multiple reasons for that.
Firstly I was impressed by their life time learning support as no institute in today’s time gives you the opportunity to learn for your lifetime that too without bearing any cost for the same, but Digital Vidya did this. Secondly I saw its reviews on social media and I was quite impressed by the same. I found it worth for my money
How has the course contributed in your career growth including new job opportunities?
Surbhi: The course has contributed a lot in terms of expanding my knowledge and horizons, as far as career growth is concerned I am trying to get where I always wanted to be and hopefully I will be there soon.
Why do you think it’s important to learn Digital Marketing today?
Surbhi: Well it’s the need in today’s time where every company is switching to digital it’s a great opportunity to learn this as growth prospects are really high.We can be a digital marketer or a freelancer or can become a consultant.
Share about the benefits you can foresee about building a career in Digital Marketing industry.
Surbhi: Firstly, you can manage your own online presence, as this is really in demand so growth prospects are really high, you can see quick results once you invest your time and money on the same.
How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?
Surbhi: Marketing resources (i.e. blogs/websites/apps) you visit regularly?. I follow Google alerts for the same through which I get that what’s happening across the world in digital marketing.
Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?
Surbhi: LinkedIn and Google as you can connect with anyone in digital marketing and can learn from the same also Google is my all time favourite as it has every answer regarding my digital marketing queries.
Which are your 3 favourite Digital Marketing tools?
Surbhi: Social media is my all time favourite apart from that its blogging and affiliate.
Share the names of 3 people you respect when it comes to Digital Marketing.
Surbhi: Well to be honest as for now it’s just Mr. Pradeep Chopra.
What is your advice to newbies who want to build career in digital marketing?
Surbhi: Firslty, be clear about your interest and objective and then go for the same, if you have a well-defined objective half of the thing is solved. Don’t go by any one’s suggestion as it’s your career first do your research and if you find it worth going for it and lastly its all about doing practical the more you do it practical sooner you will become an expert.
What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?
Surbhi: It’s about the new things and the terms you get to know for the first time but as he/she spends time on the same they find it really easy and quick but it all comes with your practice and practice.
For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?
Surbhi: Well if you are with Digital Vidya, they themselves will ensure that you get enough hands-on experience and relevant job as per your profile.
Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?
Surbhi: If you know what your goals are your time won’t be wasted at all as you know what exactly you have to do, but if yo yourself is not clear about your objective then definitely you will end up wasting your time and efforts.
How do you see Digital Media evolving in future?
Surbhi: In today’s time, digital is the biggest evolution that is going to change things in a much better way and will be beneficial for future generations.
Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?
Digital Vidya is doing a great job in digital marketing let it be in terms of quality, trainers, practical exposure, placements or life-time support. I can say that in simple words, Digital Vidya is an all rounder in digital marketing.
Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).